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Rowan Gibson

Rowan Gibson

Global Leader of Innovation
Fee Range
Exact fee falls within this range
Traveling From
Costa Rica

Program Descriptions

Winning the Transformation Economy
New digital technologies and rising customer expectations are driving rapid transformation across all industries. Construction is no exception. Caterpillar is rising to the challenge of these new strategic imperatives by creating innovative digital solutions that add important new business value to the physical equipment. But the transformation economy is only just beginning, and the coming years will herald an unprecedented convergence of critical technologies such as robotics, artificial intelligence, data analytics, cloud computing, and the industrial Internet of Things. How can a company equip itself to embrace these nascent opportunities – and avoid the inherent threats? The only answer is digital innovation – the seamless integration of digital technologies across the entire business model, and the embedment of a new customer experience mindset throughout the organization. In this keynote speech, global thought leader Rowan Gibson will describe a systematic methodology for digital innovation based on four key mental perspectives:

1. CHALLENGING ORTHODOXIES – questioning deeply-held beliefs and conventional assumptions inside the company and the industry

2. HARNESSING TRENDS – using the power of discontinuous change to substantially alter the rules of the game and to drive industry disruption

3. LEVERAGING RESOURCES – repurposing and recombining core competencies and strategic assets in order to stretch into new growth opportunities

4. UNDERSTANDING NEEDS – learning to live inside the customer’s skin, identifying unmet needs, and designing solutions that dramatically enhance the customer experience

Based on his internationally best-selling book “The Four Lenses of Innovation,” Rowan Gibson will show how the deployment of these four proven perspectives has unlocked new potential for growth, renewal, and competitiveness in many leading companies. He will leave no doubt in the minds of everyone in the audience that this powerful tool can also help Caterpillar and its distributors to win in the new transformation economy!

Biography Read more

Rowan Gibson is widely recognized as one of the world’s foremost thought leaders on business innovation. The media have labeled him “Mr. Innovation”, “the Innovation Grandmaster”, “the W. Edwards Deming of innovation”, and “a guru among the gurus”. 

He is the internationally bestselling author of three major books on business strategy and innovation – Rethinking The Future (1996), Innovation to the Core (2008), and The Four Lenses of Innovation (2015) – which have been published to date in 25 languages. His latest book, The Four Lenses of Innovation (Wiley), explains how to dramatically improve a company’s innovation efforts by using a powerful new set of discovery lenses.. In 2015 Rowan received the prestigious “Global Leader of Innovation” award for his significant contribution to the field of innovation strategy. 

Over the last two decades, Gibson’s international clients have included some of the world’s largest and most successful organizations. He teaches them how to seize new growth opportunities, create new markets and even transform entire industries by recalibrating their whole organizational system around the paradigm of innovation.

Rowan Gibson is one of the world’s most in-demand public speakers. In just the last five years alone, he has delivered his keynote speeches, innovation masterclasses, and public seminars in 62 countries around the world. He has addressed a long list of major organizations, including Accenture, Bayer, British Telecom, Coca-Cola, Credit Suisse, Dow Chemicals, Generali Group, Haier, Heinz, Henkel, IBM, Mars, Microsoft, Philips, P&G, Roche, Siemens, Steelcase, Telefonica and Volkswagen. 

Rowan’s big-picture insights, compelling observations, fresh business thinking and upbeat presentation style have impressed a wide range of audiences all over the world. He mixes insight, inspiration and information in a way that always leaves an audience feeling energized.

Rowan Gibson’s keynote speeches, executive sessions and innovation masterclasses are always tailor-made to fit each audience, industry sector and event format. He endeavors, wherever possible, to use business cases and examples that are relevant to the specific audience. Gibson uses very graphic Powerpoint slides – each typically features just one powerful image and a single statement – which makes his presentations extremely dynamic. He is constantly updating his slides with cutting-edge material and up-to-the-minute business news.

In his years on the public speaking circuit, Rowan has shared the stage with well-known celebrities like Neil Armstrong, Ken Blanchard, Deepak Chopra, Bill Clinton, Jim Collins, Newt Gingrich, Guy Kawasaki, Chan Kim, John Naisbitt, Bertrand Piccard, Jonas Ridderstråle, Alvin Toffler and Fons Trompenaars.

Rowan is also a prolific writer. In addition to his bestselling books, he has authored dozens of business articles, columns and blogs which have been read all around the globe. He has been interviewed frequently on television and radio, as well as online and in the international press. His media appearances include Forbes, CNN, BusinessWeek, Harvard Business Review, and BBC World Service. He has also appeared in several business documentaries.

Rowan Gibson is co-founder of Innovation Excellence – the world’s most popular innovation website. The portal, which builds on an international group of over 18,500 members from 175 countries, offers an arsenal of resources from today's innovation thought leaders and practitioners aimed at helping every company achieve innovation excellence. The site currently serves up more than 1 million pages every month.

Gibson has lived and worked in various countries over the last twenty years and speaks three languages fluently. Today, he divides his time between writing, public speaking and consulting.

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