The Four Lenses of Innoviation: Winning the Transformation Economy
New digital technologies and rising customer expectations are driving rapid transformation across all industries. Construction is no exception. Caterpillar is rising to the challenge of these new strategic imperatives by creating innovative digital solutions that add important new business value to the physical equipment. But the transformation economy is only just beginning, and the coming years will herald an unprecedented convergence of critical technologies such as robotics, artificial intelligence, data analytics, cloud computing, and the industrial Internet of Things. How can a company equip itself to embrace these nascent opportunities – and avoid the inherent threats? The only answer is digital innovation – the seamless integration of digital technologies across the entire business model, and the embedment of a new customer experience mindset throughout the organization. In this keynote speech, global thought leader Rowan Gibson will describe a systematic methodology for digital innovation based on four key mental perspectives:
1. CHALLENGING ORTHODOXIES – questioning deeply-held beliefs and conventional assumptions inside the company and the industry
2. HARNESSING TRENDS – using the power of discontinuous change to substantially alter the rules of the game and to drive industry disruption
3. LEVERAGING RESOURCES – repurposing and recombining core competencies and strategic assets in order to stretch into new growth opportunities
4. UNDERSTANDING NEEDS – learning to live inside the customer’s skin, identifying unmet needs, and designing solutions that dramatically enhance the customer experience
Based on his internationally best-selling book “The Four Lenses of Innovation,” Rowan Gibson will show how the deployment of these four proven perspectives has unlocked new potential for growth, renewal, and competitiveness in many leading companies. He will leave no doubt in the minds of everyone in the audience that this powerful tool can also help Caterpillar and its distributors to win in the new transformation economy!
Forbes magazine calls Rowan Gibson “one of the most recognized thought leaders in business innovation”. He is the bestselling author of three major books on business strategy and innovation, which are published in 25 languages. The media have labeled him “Mr. Innovation”, “the innovation grandmaster”, and “an innovation management ninja”. He is a strategic adviser to a long list of Fortune 500 companies all over the world. In 2015 he received the prestigious “Global Leader of Innovation” award for his significant contribution to the field of innovation strategy. He was also nominated and shortlisted for the Thinkers50 Innovation Award. Rowan is one of the world’s most in-demand public speakers. Over the last decade, he has delivered his keynote speeches, public seminars, and multi-day innovation master classes in 62 countries. He is the President of Imagination Bridge, the global innovation consulting firm, and a co-founder of www.innovationexcellence.com – the world’s most popular innovation website.