Susan EtlingerHelping Organizations Make Sense Of Data
One of the most respected and influential voices on the smart, well-considered and ethical use of data, big and small. Susan is an industry analyst with Altimeter Group, where she conducts research on how the explosion of data is affecting individuals and institutions.
Susan Etlinger is an Industry Analyst with Altimeter Group focusing on big data, analytics, and listening and measurement strategies that support business objectives. With a diverse background in marketing and strategic planning, Susan has worked at the intersection of people, processes, and technology, in both corporations and agencies, including at Charles Schwab, Inc. and Horn Group.
Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service, and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.
Susan has a deep grounding in interactive marketing and social technologies. As a Senior Vice President at Horn Group, Susan pioneered the agency’s social strategy offering, advising start-ups to Fortune 500 companies on social media best practices and strategic plan development. She has launched dozens of companies and products and counseled businesses through crises, liquidity events, and large-scale organizational initiatives.
Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and she has been quoted in outlets including The Wall Street Journal, The New York Times, The San Francisco Chronicle, and Fast Company.
Susan is a published translator and has a BA in Rhetoric from the University of California at Berkeley.