- Has traveled the world to learn and share his insights on how youth culture is impacting the marketplace.
- Led the first public study of millennials in 2010.
- Uses humor to deliver his message.
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation.
He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes.
Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company.
While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
We are in a new era of brand building, one that’s evolving the rules of the market. This means it’s paramount you understand and align on how to differentiate your brand and drive revenue—brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos. In this talk, you’ll learn how brands are using new business models to win the hearts and minds of their employees and consumers, as well as:
-Understand the meaning of brand purpose
-Define why this is matters and is crucial in today’s marketplace (improve customer loyalty, drive revenue and differentiate your brand)
-Why Brand Purpose impacts profit growth
-Discover traps & blindspots and how to avoid them
“Ridiculously knowledgeable” is the phrase that comes to mind when I think about Jeff’s research when it comes to understanding younger generations. We partnered with Jeff to deliver a session on generational studies. The audience was comprised of credit union executives and Board of directors. Participants of this professional development program supported his delivery of research and application. I highly recommend Jeff Fromm for those wishing to gain a deeper understanding of generational studies as it applies to your market place.”
“Jeff’s willingness to tailor his presentation to best suit our conference attendees resulted in one of the highest rated sessions we had. He was well-received as a speaker and authority in marketing strategies. He provided attendees not only with ideas to help grow business, but he took the time and gave the attendees resources to help implement strategies into their own business and marketing plans. I would highly recommend Jeff as a keynote or featured speaker. Thank you, Jeff, for going above and beyond for our conference attendees!”
“Regardless of your sector, Jeff’s insights will change the way you think about your next generation of customers and stakeholders. You’ll walk away with big ideas on how to engage the sizable and highly influential millennial demographic.”
“Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm offers useful insight into the values, insights and behaviors that shape this pragmatic generation.”