Dr. Lalia Rach, Forecaster, Keynote Business Speaker, Provides Sound Advice in Hospitality Industry Article

Posted by Sheldon Senek

Looking for sound advice for your organization in 2011? In a recent article Dr. Lalia Rach, Trend Forecaster, Innovator, and visionary provided the perfect prescription. Lalia suggests a “to do” list in the article.

  • Innovate by questioning all old assumptions.
  • Be Creative. She notes a candy company that had a negative sales incentive. Those who met their sales goals won trips to Hawaii; those who didn’t went to Fargo, North Dakota. [Brrrrrrr.]
  • Focus on employees. Be a mentor to one another.
  • Dominate your market by expanding the use of business intelligence. Think of all the things you can do with good information.
  • Rethink loyalty. Customers are loyal to people, not points or programs. Loyalty is an emotion. [Think sports fans…like the Green Bay Packer cheese head fans.]
  • Solve Problems, don’t sell.

“We have been talking about the new normal for 24 months,” Rach said. “Kids, this is it. We’re not going back.”

To read the entire article, Rach Dishes on the Economy, Consumer Trends, click here.

If you would like to check availability or book Dr. Lalia Rach as a keynote business speaker for an upcoming conference or meeting, call Eagles Talent Speakers Bureau at 1-800-345-5607 or click here.

Lalia Rach recently discussed issues of the economy, demographics and social media with the New York chapter of the Hospitality Sales & Marketing Association International on Wednesday. Rach is no stranger to the hotel industry. She was the former dean of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University.

Posted by Sheldon Senek
Sheldon Senek is the President of Eagles Talent Speakers Bureau and writes about expert keynote speakers and Motivational Speakers, as well as tips for corporate meeting planners.

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