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Paths to Market Penetration
Sales channels are essential to innovation, brand awareness, customer loyalty and becoming a house hold name. Yet market pioneers often overlook their importance.
Seized by the power of an idea and how customers should grab onto it, the creators of new markets can neglect the power of sales channels to sink or super-charge the proposition.
In this presentation Amilya addresses how important it is to be well-versed in Social Media, he power of TV (Electronic Retail, Infomercial, PBS, product spots in retail, Online TV, Viral Video), trade shows, coupons, free advertising and becoming the go-to expert in your industry.
Building Your Life by Design - A blueprint to taking back control of your every day life and living with purpose
In this powerful, inspiring talk Amilya invites the audience to take back their personal power and create at Life by Design. By constantly living in the details of everyday life, people often lose sight of their purpose and end up floating through life. Using a series of techniques and based on personal experiences, Amilya shows the audience that they can live a life with purpose, balance, and personal power.
Discussing topics such as “Living in IF” and “The Power of NO” – Amilya shows people how to take back control of their time and their life empowering them to take action.
Leading with Authenticity - You're only as good as your team
This powerful presentation is designed for executives, managers and supervisors responsible for leading people and achieving performance objectives in a fast paced environment. Leading with Authenticity will teach you a value driven approach that makes use of the internal compass of every team member to benefit both the organization and emotionally reward all of its members, with recognition, trust and accomplishment.
Participants will challenge their preconceptions of themselves and their role as leaders learning techniques for creating and sharing an authentic vision and a new path of personal development. In parallel the organization benefits from the renewed confidence, trust and self-awareness of its team who will become better focused on the longer-term needs of the business.
How The Little Guy Can Win Against The Big Boys In Business
The fastest route to winning broad dominance of a market is often to start narrowly, laser-targeting a foothold that can provide fast traction, customer feedback, and reference accounts.
Drawing from her own experiences growing Soapworks, Amilya shows the audience how using gorilla marketing strategies not only set the tone for winning in the U.S. but Canada too. She’ll describe the role footholds play and how firms can quickly iterate their strategy with this approach.
Why Book Amilya Antonetti?
Entrepreneur, speaker, and media personality Amilya Antonetti has built almost a dozen multi-million-dollar companies and is known for her business turnaround and brand extension skills across several industries. Her “on the job” training as a serial entrepreneur started at the age of 17, but it wasn’t until her 20s that she founded her first major business: After noticing that her newborn son was suffering from the chemicals in common cleaning products, Amilya created Soapworks, which quickly became one of the fastest-growing privately-held household product companies. As she moved her natural products into the major grocery chains across the USA and Canada, Amilya helped redefine the cleaning aisle and became a pioneer of the “human and earth friendly” movement.
After the sale of Soapworks, Amilya went on to co-found Lucky Napkin, a launchpad for entrepreneurs, and has become a highly sought-after investor and retail consultant. She specializes in evaluating and securing IP for inventors, universities, and business owners, as well as strategically creating the right business models to roll out to mass markets. Amilya is also an expert in electronic retail (QVC, ShopNBC and HSN) and in infomercials as both a spokesperson and product creator.
Amilya’s life-changing story has been featured on “The Oprah Winfrey Show” as well as NBC, CNBC, CBS, ABC, and MSNBC, and in Jack Canfield’s You’ve Got to Read This Book! and the Chicken Soup for the Soul series. Amilya has been the “Small Business Voice” on Fox News and Fox Business. She has been highlighted in numerous magazines, including People, Time, Inc., Entrepreneur and Forbes. An accomplished author, she has published 3 books, including Why David Hated Tuesdays: One Mother’s Courageous Guide to Keeping Your Family Toxin and Allergen Free (Clarkson Potter) and numerous magazine articles.
Amilya has received numerous business awards and accolades including the 2010 “Smart Woman of the Year Award,” Fastest Under Forty-Woman to Watch, the Kauffman Foundation Entrepreneur Award, the Wells Fargo Award of Excellence, and the Inc. 500 (500 Fastest Growing Private Companies). Her management skills have been recognized by Working Woman Magazine in The Best Places to Work, and she’s been nominated twice for Ernst & Young’s Entrepreneur of The Year Award. Additionally, her business model, once considered “out-of-the-box,” is now a required study at business schools around the globe. Amilya is also a world-renowned speaker and has graced the stage with amazing leaders such as Zig Ziglar, Oliver North, Katie Couric, Hillary Clinton, Tony Robbins, John Assaraf, Ellen DeGeneres and Donald Trump.