
Amilya Antonetti
Innovative Business Woman
- Fee Range: Notes on Fees
- $7,501-$10,000
- Traveling From:
- New York
Topics
- Business Entrepreneurship
- Motivational
- Innovation & Creativity
- Women In Business
Bio
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Amilya Antonetti spent the first years of her son’s life in hospital emergency rooms. Doctors offered her short-term remedies for her newborn’s frightening breathing difficulties, severe rashes and heart breaking tantrums but no one seemed to be able to tell her why he was continually ill. Without answers or compassion there was a moment when a doctor even advised her to “let him go.” Unwilling to give up, Amilya decided to take it upon herself to find out what was making David so violently sick.
Amilya quit her successful executive career and committed herself to her son. Soon she pieced the complex puzzle together and discovered it was the ingredients in common household products that were slowly killing him as she unsuspectingly cleaned her home. She immediately began researching natural products, and with the help of her grandmother discovered a recipe to make pure cleaning products right on her own stove. Her kitchen was her lab and neighbors, friends and family become her test market.
Amilya knew in order to make real changes in the health of our children and families she would need to change a long standing industry and get her natural soap line selling side by side leading products in main stream supermarkets to allow consumers to make a safer choice. Experts, the industry, family and friends all said it could never be done. A decade later not only did she move her natural products into the major grocery chains across the USA and Canada she helped to redefine the cleaning aisle and usher in the “human and earth friendly” movement which consumers are embracing in waves today.
Amilya has received numerous entrepreneurial awards and been lauded by her peers. Her story of Amilya’s Soapworks has appeared in books, newspapers, magazines such as Chicken Soup for the Entrepreneurial Soul, People, Working Mother, First for Woman, Smart Money, Inc. and Time. She has been featured on Oprah, CBS This Morning, Extra, and countless international radio and television shows. Amilya is a favorite guest of “The Big Idea with Donny Deutsch” and her “Smart Choice Mom” lifestyle and organization tips can be read in Parent and Child and Family Circle Magazines.
Her first book, Why David Hated Tuesdays has continued to make her a much sought after guest and public speaker. Amilya has addressed audiences along side the greatest speakers of our generation, including Tony Robbins, Zig Zigler, Oliver North, Katie Couric and Hillary Clinton.
With the sale of Soapworks she has moved on to the helm of AMA Productions, Inc and Amilya.com which delivers real world information, products and services to help 21st century consumers make smarter, healthier lifestyle choices. And together with three other of the country’s top entrepreneurs she has co-founded “The Lucky Napkin” a venture catalyst firm dedicated to helping others birth their great ideas and change the landscape of the market.
Amilya is living her life doing what she loves: speaking, writing and illuminating the pathway for others. But as busy as she is Amilya never forgets her first job, which is a mother of a now 14-year-old son David and her 20-month-old daughter. They remain and will always be her purpose in life as well as her first passions.
Speaker Programs
Building Your Life by Design - A blueprint to taking back control of your every day life and living with purpose
In this powerful, inspiring talk Amilya invites the audience to take back their personal power and create at Life by Design. By constantly living in the details of everyday life, people often lose sight of their purpose and end up floating through life. Using a series of techniques and based on personal experiences, Amilya shows the audience that they can live a life with purpose, balance, and personal power.
Discussing topics such as “Living in IF” and “The Power of NO” – Amilya shows people how to take back control of their time and their life empowering them to take action.
Leading with Authenticity - You’re only as good as your team
This powerful presentation is designed for executives, managers and supervisors responsible for leading people and achieving performance objectives in a fast paced environment. Leading with Authenticity will teach you a value driven approach that makes use of the internal compass of every team member to benefit both the organization and emotionally reward all of its members, with recognition, trust and accomplishment.
Participants will challenge their preconceptions of themselves and their role as leaders learning techniques for creating and sharing an authentic vision and a new path of personal development. In parallel the organization benefits from the renewed confidence, trust and self-awareness of its team who will become better focused on the longer-term needs of the business.
How The Little Guy Can Win Against The Big Boys In Business
The fastest route to winning broad dominance of a market is often to start narrowly, laser-targeting a foothold that can provide fast traction, customer feedback, and reference accounts.
Drawing from her own experiences growing Soapworks, Amilya shows the audience how using gorilla marketing strategies not only set the tone for winning in the U.S. but Canada too. She’ll describe the role footholds play and how firms can quickly iterate their strategy with this approach.
Paths to Market Penetration
Sales channels are essential to innovation, brand awareness, customer loyalty and becoming a house hold name. Yet market pioneers often overlook their importance.
Seized by the power of an idea and how customers should grab onto it, the creators of new markets can neglect the power of sales channels to sink or super-charge the proposition.
In this presentation Amilya addresses how important it is to be well-versed in Social Media, he power of TV (Electronic Retail, Infomercial, PBS, product spots in retail, Online TV, Viral Video), trade shows, coupons, free advertising and becoming the go-to expert in your industry.
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