John C. Havens
Mashable Contributor, ROI & Cultural Impact of Emerging Technology
- Fee Range: Notes on Fees
- Program Type
- - Keynote Speaking
- - Lecture Series / Sit Down Q & A
- - Breakout Session or Workshop
- Traveling From:
- New Jersey
- Branding & Advertising
- Business Growth
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How Big Data Can Make Us Happier and Healthier
Trends like Quantified Self (QS) are coming to the forefront of consumer's consciousness, with tools like fitbit helping people measure everything from their weight to their sleep, sex patterns, and general health. The industries around QS are booming -- health, insurance, sports, and apps are growing at an alarming rate. The trend of Big Data is also exploding, with brands hurrying to understand how to best analyze the massive amounts of information about their organizations and customers and how to best provide insights around what they've learned.
Based on his recent Mashable article on this topic, this presentation will help you learn about the rise of QS and Big Data, and why it's essential for every company to learn how people are measuring their actions and the immediate repercussions this has on your business. Tracking consumer behavior has become easier than ever, but companies must utilize Big Data with a sensitivity to privacy and permissions to best learn how to create lasting relationships with customers. Learn about the massive importance of these trends, and how to analyze their growth with the how-to oriented insights.
The ROI of Big Data: The Value of Trust Over Technology
Companies realize that measuring insights from data is the most pressing issue facing the business world. Big Data involves understanding how to best connect with consumers, clients and employees utilizing the massive amount of information readily available. While tracking behavior is easier than ever, companies must utilize Big Data with a sensitivity to privacy to create lasting trust. In his presentation, learn the importance of these trends and analyze their growth with 'how-to' insights.
The Future Vision of Augmented Reality
Data becomes visible via Augmented Reality. Learn how to best translate your brand into this new arena that’s set to have greater impact than the creation of the Internet.
Well-Being in the Modern Workplace - How Emerging Media and Happiness will Affect Your Bottom Line
The study of happiness is exploding - the United Nations has issues its first World Happiness Report, and countries all around the world like Bhutan, the UK, and China are issuing reports based on hundreds of thousands of interviews from people describing what makes them happy and why. These trends of studying well being -- the science and economics of happiness -- have entered the workforce. More and more research is proving that employees who are happy, who feel a sense of meaning and purpose at their work, are more productive and valuable for their employers. Based on his Mashable article (and upcoming book from Tarcher/Penguin), The Value of a Happiness Economy, John will teach you why the global trend of analyzing well being is so critical for employers to understand, and how they can utilize existing tools to measure and improve their employee's happiness.
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