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Julian Treasure

Julian Treasure

Branding Strategist
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Program Descriptions

How to speak so that people want to listen
Have you ever felt like you’re talking, but nobody is listening? In this transformational talk, Julian demonstrates the how-to’s of powerful speaking — from some handy vocal exercises to tips on how to speak with empathy. Plus, this ve-time TED speaker can include a masterclass in public speaking and effective presentations.

Conscious listening in a fast-paced world
We are losing our listening: The amount of time we spend listening has halved in the last century. As a result, companies and institutions are losing billions of dollars annually through ineffective communication - and our relationships and health are also suffering. Julian shares practical ways to re-tune your ears and improve everything from the effectiveness of your company meetings to your personal relationships.

Sound Business
Julian demonstrates how companies can use sound to increase sales and brand asset value. As founder of one of the world’s leading audio branding companies, Julian uses case studies to reveal the most damaging sonic mistakes and showcase the enormous potential of sound in business.

The four ways sound affects us
Julian aims to transform your relationship with sound and the senses. He demonstrates how sound affects everything from our heartrate, to our hormones, to our behaviour, and reveals how we can improve the sound around us for healthier, happier lives.

Designing with our ears
Did you know that noise can degrade productivity by up to 66%? Julian explores the hidden “aural architecture” of of ces, hospitals and schools. He reveals common mistakes and practical solutions to achieve happiness, wellbeing and productivity in the build environment.

Why Book Julian Treasure?

  • Julian studies sound and uses his work in transforming individual health, productivity and relationships through mastery of sound.

  • He uses his unique blend of accomplished stage technique and powerful visuals to show audiences how best to use sound in business.

  • Videos

    Biography Read more

    Julian Treasure is a sought-after and top-rated international speaker. Collectively his four TED talks on various aspects of sound and communication have been viewed an estimated seven million times; his TED talk on conscious listening is in the rare group that have achieved over 1.5 million views on, putting it in the top 100 TED talks of all time.

    Julian’s book Sound Business is the seminal work on creating intentional, effective business sound, now in its second edition and also published in Japanese. He has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites.

    Julian is founder and chairman of The Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”. TSA helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank (Colombia), Waldorf Astoria and many major shopping malls across Europe to grow their business by optimising the sounds they make. The agency specialises in creating effective and appropriate organic soundscapes for branded spaces.

    Julian now draws on his 10 years of experience in optimising sound for brands to deliver memorable and transformative keynotes and workshops on personal communication and sound branding. His topics include: the hidden effects of sound and noise on us all; how to improve your conscious listening; how to master powerful speaking (including public speaking); how to optimise sound for a brand or business; and how to design sound environments for health, productivity and better relationships. His talks can transform business communication effectiveness, yet they also profoundly engage audiences at a personal level. The innovative use of sound in his talks makes them visceral and potent experiences that are always very highly rated by delegates.

    Julian’s vision is to make the world sound beautiful, by helping individuals to make and receive sound consciously, and companies to discover that good sound is good business – which is fortunately true, as The Sound Agency has shown. TSA has installed innovative generative soundscapes in Harrods’ new Toy Kingdom (winning the Gold Audio Branding Award in 2012 for this work), made the front page of the Wall Street Journal with a crime-reducing urban soundscape in Lancaster, California, and has proved that sound can increase retail sales, customer satisfaction and brand value. The agency is now the undisputed world leader in assessing and transforming sound in shopping malls.

    Before The Sound Agency, Julian founded (in 1988), grew and sold (in 2003) leading UK customer magazine publisher TPD Group, during which time he was chairman of the UK’s Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

    Julian is a Liveryman of the Worshipful Company of Marketors and a member of the Marketing Society. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces. Julian was educated at St Paul’s School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy.

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    "Julian's keynote within our annual Panasonic Convention 2013, which we organise for more than 1,500 editors and dealers, was very well received by all guests who attended his presentation. For me, his presentation was not only an inspiration business-wise (because it was such a good fit for our consumer electronics products and Panasonic's name (meaning "Global sound"), but it was also good mixture of information - conveyed in a very lively way - and provided great learnings for everyday life. His subject of sound is universal and relevant for everyone, and I would recommend him as keynote speaker for other opportunities within Panasonic and externally."
    --Panasonic Europe

    "Julian was the keynote speaker during our annual Client Conference. He opened the conference with a fascinating presentation that included a host of interesting information on the science of sound and how it affects our daily lives at home and at work. He also included a couple of very relevant case studies for our audience. Without exception, his presentation was voted as the best of the event. Julian has a wonderful ability to communicate and connect with his audience and his hour passed all too quickly."
    --Russian Banking Group

    “Julian is a brilliant genius thinking about the impact of acoustics on everything, including our health... I saw him present at the recent TEDGlobal conference in Edinburgh and he was simply forehead-slappingly brilliant.”

    “Julian Treasure made a great keynote at WORKTECH15 London and was one of our highest rated speakers with wonderful content and energy. We’d love to include him in our future programs.”

    “Feedback was universally very, very positive and I cannot recall being at a meeting where every delegate was so completely engaged.”
    --Veterinary Marketing Association

    “Julian’s session was spot on, presenting new insights into sound effects and making us aware of the importance of sound in our daily lives and as producers of content. Feedback from our delegates has been unanimously positive. His session on our web-tv is the most sought after from this year’s conference.”
    --Nordic Media Festival