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Branding Basics: How to Create an Irresistible Brand on Any Budget
Work smarter, not harder. Discover the secrets of effective branding and how following some simple rules will ensure that all of your marketing and sales efforts are more targeted and effective than your competition. Brand is more than just a pretty logo and actually impacts your bottom line. It is your core promise, personality and value you deliver to customers. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. You’ll learn how to build a brand to inspire loyalty, increase sales, outrun your competition and make smarter marketing investments.
The Seven Deadly Sins of Branding: How to Avoid Eternal Stagnation
Forgive us: We know not what we do. Effective branding is within everyone’s grasp – from the largest companies to solopreneurs. But we make so many mistakes when we build a company because we are fighting short-term fires and not thinking about the proper targeted strategy that will reap exponential rewards in the long run. Learn how to avoid the Seven Deadly Branding Sins that most organizations commit so you can engage, inform, and delight your customers – and keep them coming back for more.
You, Inc: The Art + Science of Personal Branding
“Personal branding” seems to be the new buzzword but it’s really all about a concept that’s been around for generations: Reputation. Learn the ins and outs of what it takes to build a strong personal brand platform and how it is very much like crafting a company brand – with “you” as the product. In this session, you’ll learn what personal branding really means and how to build an authentic reputation that can grow and evolve over time. Discover intentional actions you can take to communicate effectively, amplify your strengths and increase your loyal tribe of devoted fans and champions.
Rebooting My Brain: Seven Ways a Freak Aneurysm Reframed My Life
Shortly after moving to a new city and starting her own business, Maria Ross was struck down with a brain aneurysm and hemorrhage at the age of 35. About 40% of people who havea ruptured aneurysm die as a result and 4 out of 7 will suffer disabilities. But Maria bounced back better and braver than ever. Doctors dubbed her recovery “miraculous” and after several healing months, she re-booted her brain and reframed her life – in many ways for the better. Since her injury, she’s written two books and gotten back to a thriving business again, but not without some powerful lessons learned along the way.
A Life Interrupted: The Importance of Patient and Family-Centered Care
Before patients end up in a bed in the hospital, they are active members of the community, out there living their lives. Maria Ross should know: she was struck down by a brain aneurysm at the age of 35 and her life screeched to a halt. Her recovery was amazing and she owes much of it to the Patient and Family Centered Care philosophy practiced at UW Medicine, which cared for her. In this talk, Maria reveals good – and not so good – examples of PFCC in action and how it contributed to her healing and health. She gives tips for medical providers and staff on how their actions, big and small, can affect patient outcomes and experience. You’ll learn powerful lessons from the patient point of view in a way you may never have expected that will change the way you interact, treat and care for patients.
Maria Ross is a storyteller: She's a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive.
A champion for small businesses, startups and entrepreneurs. Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (Norlights Press), which shows organizations and entrepreneurs a proven process to craft a strong brand strategy and story that guides investments, delights customers and stands out from the crowd. She is also the author of the new eBook series, The Juicy Guides for Entrepreneurs, and a personal memoir, Rebooting My Brain: How a Freak Aneurysm Reframed My Life.
HELPING SMALL BUSINESSES, STARTUPS AND ENTREPRENEURS CRAFT IRRESISTIBLE BRANDS
As the founder and chief strategist of Red Slice, a branding and marketing consultancy, Maria Ross revels in helping small businesses, startups and entrepreneurs translate captivating stories into irresistible brands that stand out. With focused listening and vigorous research, Maria ferrets out the features that make each of her clients "irresistible" - and then translates those qualities into messaging, positioning and strategies that stick. Prior to founding Red Slice, she crafted brand and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, entertainment powerhouses and consumer businesses -- including Business Objects (an SAP company), Discovery Networks and Monster.com - and created communication and training strategies for Fortune 1000 clients at Accenture.
AN INSPIRATIONAL SURVIVOR TO MOTIVATE AND IGNITE YOUR AUDIENCE
In addition, Maria is a unique entrepreneur because she is a survivor. In 2008, a mere six months after satrting her own consulting firm, she nearly died from a ruptured brain aneurysm. Against the odds, she made it through recovery, got back on her feet, relaunched her business and today successfully advises clients, blogs weekly and speaks on both business and inspirational topics. Maria now shares valuable lessons full of humor and heart on how others can also overcame adversity and get back on their feet, speaking about her experience at large healthcare and medical conferences, survivor groups, and even business events. She serves on The Scheurig Center for Brain Injury Recovery’s advisory board, as well as being a patient advisor for University of Washington Medicine. At UWMC, she has spoken to new hires, departmental clinicians and more than 500 medical leaders at a leadership training event. Maria speaks about the patient experience and health literacy, and inspires by sharing the key ingredients she used to get back on her feet: patience, acceptance and humor.
Maria has been featured in numerous media outlets, including MSNBC, ABC News, NPR, Entrepreneur Magazine, Seattle Business, Columbus CEO and countless podcasts and talk radio shows. She currently writes for Entrepreneur.com and The Huffington Post. When she's not speaking or helping clients be irresistible, Maria is a wife and mom who enjoys Crossfit, red wine, trivia games, romping with her dog, football, and crime dramas. Her mission is simple: Engage, inform and delight.