Shawna Suckow, CMP, was a million-dollar buyer for more than 20 years. She brings that experience to the stage to deliver a unique message of how both B2B and B2C customers think, and how they've evolved following technology advancements and culture shifts.
She's studied buyer behavior extensively. She knows what's working in sales and marketing right now (and what's not!), and strong opinions on what the landscape looks like in five to ten years. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone. She's now spoken on 5 continents and in 12 countries.
Honors include being named to the TNW Top 100 Tech & Business Women Speakers in 2015, Top 25 Women in the Meetings Industry in 2015 by M&C Magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. Her third book is due in late 2016: Don't Become Extinct: Join the Sales Evolution!
Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her teenagers don't agree.
Her philosophy: "What are you waiting for? Take the risk or you will never know what could have been."