Shawna Suckow

Shawna Suckow

The Buyer Insider
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Program Descriptions

“Strategic Eight” Networking: Making Professional Connections that Matter
Attendees who have meaningful connections with at least EIGHT other attendees (“The Strategic Eight”) are more likely to fully engage in the organization throughout the year, support organization mission & goals, and feel more aligned with their peers and leaders.

Shawna is an expert in strategic networking and audience engagement who ensures your major conference or incentive program investment obtains your goals and objectives. She’ll meet with the organization to discuss their desired outcome for the event. She’ll then weave those goals into strategic conversations among participants in truly unique ways that keep the event momentum going. She’ll professionally engage participants to meet their Strategic Eight, as they discuss pre-determined topics, such as organization goals, innovation, generational differences, current challenges and opportunities, and more.

Participants Will:

  • Feel more comfortable at the event, and have a sense of belonging with the organization (especially meaningful for first-time attendees and introverts!)
  • Experience conversations that are both challenging and fun, yet always memorable
  • Walk away with at least eight new meaningful professional connections (not just business cards)

    The Host Organization Will:
  • Increase participant loyalty and goodwill
  • Achieve maximum event R.O.I. by ensuring participants really participate, feel connected, and leave with a greater understanding of the organization’s goals and mission
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    Biography Read more

    Shawna Suckow, CMP, was a million-dollar buyer for more than 20 years. She brings that experience to the stage to deliver a unique message of how both B2B and B2C customers think, and how they've evolved following technology advancements and culture shifts. 

    She's studied buyer behavior extensively. She knows what's working in sales and marketing right now (and what's not!), and strong opinions on what the landscape looks like in five to ten years. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone.  She's now spoken on 5 continents and in 12 countries.

    Honors include being named to the TNW Top 100 Tech & Business Women Speakers in 2015, Top 25 Women in the Meetings Industry in 2015 by M&C Magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. Her third book is due in late 2016: Don't Become Extinct: Join the Sales Evolution!

    Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her teenagers don't agree. 

    Her philosophy: "What are you waiting for? Take the risk or you will never know what could have been."

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