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3 Key Tips for Choosing your Next Business Speaker

July 15, 2015
Posted by Sheldon Senek

As a forward-thinking leader in business, you likely already recognize the inherent benefits of hiring a business speaker to deliver a keynote address at your next professional conference or internal professional development event. Professional business speakers have a wealth of insight and expertise to share with corporate audiences regarding both specific business strategy and personal growth.

Of course, selecting the right business speaker for your next event can be challenging given the array of business speakers available for hire and the diversity of topics they cover. You want a business speaker that will both impress and inspire your audience, which means selection should be given careful consideration.

Tip #1: Look for a speaker with a take-home message that aligns with your company’s specific goals.

While hiring a professional business speaker may be a way to encourage excitement for your company event, a speaker’s primary objective should be to educate and motivate your team to make real changes in the workplace. This means you’ll want to identify the specific goals or areas of improvement that a potential speaker could drive home in his or her speech. Is internal communication the problem? Is your company aiming to undergo a significant change in branding or organizational structure? Business speakers often focus on more specific topics than you might assume. The business speakers we partner with here at Eagles Talent touch on a range of niche business topics; for example, speaker Juliet Funt addresses the specific challenge of overcoming the “Age of Overload” in the workplace and offers strategies for increasing productivity.

Tip #2: Seek out a business speaker that can connect with your team.

A business speaker’s message may be on point with your company’s goals, but if it isn’t delivered in a manner that optimally engages your team, you’re not getting your money’s worth. Before hiring a business speaker, think about your team’s overall “personality” and how you know them to best respond in the workplace. Do they thrive in a high-energy environment that demands participation? Do they respond best when presented with an abundance of data and the opportunity to provide feedback? Look for speakers that closely align with the answer to these questions. Our business speakers here at Eagles Talent reflect a diverse range of speaking styles. Daymond John, for example, is known for delivering a charismatic speech that is both full of energy and emotionally poignant. Find video clips of all of our business speakers speaking on stage to make a more informed selection.

Tip #3: Choose a speaker with a relatable personal story.

A message can really hit home when an audience can relate to the individual that delivers it. It’s often the case that we’re more receptive to advice that’s delivered from someone who understands us and has been in our shoes. That’s why at Eagles Talent, we’re proud to work with business speakers that have truly inspiring stories about personal growth and triumph in the world of business. Our business speakers have worked from the ground up to earn their success, and their stories of struggle and sacrifice resonate with business audiences around the world.

 

Ready to start searching for your next business speaker? Contact Eagles Talent Speakers Bureau today.

Sheldon Senek
Posted by Sheldon Senek
Sheldon Senek is the Executive Vice President of Eagles Talent Speakers Bureau and writes about expert keynote speakers and Motivational Speakers, as well as tips for corporate meeting planners. Connect with me on Google Plus

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