Cam Marston

Extraordinary turnover. Mental health awareness and challenges. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness. The trends shaping today’s workplace and marketplace are, each on their own, worthy of a headline in a news cycle. But in today’s upheaval, they’re happening simultaneously.

Which of the trends making current headlines will impact the workplace and marketplace
most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? Cam Marston has opinions on that…

In 2018, Cam began an old-school, interview-style, terrestrial radio show called What’s Working with Cam Marston. His goal? To interview professionals from a spectrum of
industries across the country who will help his listeners better understand the trends shaping their workplace, the workforce, and the marketplace. Today, over 200 episodes later (and also available as a podcast), Cam shares the most relevant trends that he has uncovered in customized presentations designed to arm each audience with the skills and information needed to get ahead in their industry.

This presentation delivers thought-provoking content curated for your specific industry. Cam cites best practices gained from his continuously growing body of interviews, as well as from proprietary research, to equip each audience with a list of the most important trends, their potential impact, and guidelines on how to address them.

An important understanding of workplace differences is based on life stages. Life has chapters. As we progress through life’s chapters, new priorities surface and old priorities fade. As each chapter closes and a new one begins, the priorities shuffle yet again. The chapters and shuffling start at birth and end when we end.

Many of the most important and volatile chapters of our lives occur during our working years. Getting married. Giving birth. Aging parents. Empty nesting. Commonly called “life stages,” these chapters are common amongst our society. Within the workplace there are chapters, too. Onboarding as a new hire. Learning to lead. Learning to take direction. Learning to manage. Mentoring or being mentored. Grooming a successor.

Identifying and honing a special skill set. Retirement prep.
This presentation reveals the challenges and motivations life stages typically bring and
what may be happening behind the scenes in co-workers’ lives that could impact teamwork, communication, attitude, and focus. It’s another element of diversity – different life stages all around us – and inclusion – welcoming each person and the challenges and celebrations their life stage holds. You will learn how to engage your colleagues in different life stages: what you can say to them and do for them that will result in a more harmonious and productive workplace.

For the first time in history, five distinct generations — Matures, Boomers, Xers, Millennials and GenZ— may be employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.

In this engaging presentation, Cam Marston teaches how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.

As you will learn, the only common ground is the intensity with which each generation
holds fast to its value systems. Understanding and respecting those generational biases are critical to bringing out the best in every employee.

We hear it all the time: “Our people are our greatest asset.” But good talent is hard to
find and even harder to keep. How do you build your people assets? What do today’s
employees want? In today’s multigenerational workforce, Millennials want meaning and
freedom, Generation X wants openness and flexibility, Boomers want recognition and
authority. Matures like rules and respect. What about the Gen Z, the generation following
the Millennials? Each generation has something to offer so every business needs to offer something to each generation.
Retaining employees is far more cost-effective than recruiting and training new ones.

This presentation profiles each generation of employee – what will get them on the clock and what will keep them ticking. Cam Marston will help you adapt your recruiting and retention program to suit the ambitions and goals of each generation, choose from the best that each has to offer and realize the full return on investment in your workforce.

Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else.

The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”

In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between
generations, and avoid communication pitfalls.
Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences.

For decades, financial services professionals have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with and their client relationships were defined by traditional business models. Now, Generation X and Millennials, with different economic and cultural experiences, are in the age ranges that make them prime markets for investments,
retirement planning, insurance, and other financial products.
Cam Marston understands the attitudes and expectations of today and tomorrow’s generations and what they expect from financial services providers. He knows how they
buy, how they value different types of information, what their definition of “expert” is, how
they apply it to financial professionals and what they want financial professionals to
teach them. Cam has also tracked how the events of the last three years have altered
the way they perceive money and financial planning. He understands their preferred
methods of communications, which sales tools to use and how to use them effectively.
The next generation of financial services client has arrived. They will not tolerate being treated the same way their parents were treated. Learn what they want in this exciting and impactful presentation.

Leading Multi-Generational Teams is an out-of-your-seat, multi-media workshop using
fun and engaging methods to expand leaders’ existing knowledge and facilitate new and deeper insight into those whom they lead. Providing multiple application opportunities, the workshop optimizes a leader’s abilities to develop high performance teams and achieve better results on the job. Participants learn the demographics, historical events, and parenting trends that created each generation’s workplace preferences and how these preferences can become
sources of conflict. Awareness, appreciation, and mastery of generational preferences enables leaders to address such conflict productively, if not avoid it altogether.

Furthermore, mastery of generational preferences ensures productive team relationships
and communications that promote creativity, innovation, teamwork, and performance.
The Gen-Flex® model—a tool for leaders to examine how generational preferences
influence their own leadership approach on a case-by-case basis—is central to the workshop. The tool teaches leaders to adjust their approach to minimize generation gaps and lead effectively.

A flexible program, the course is available in half-day and full-day versions. Leading Generations can also be customized to integrate (or be integrated into) your organization’s existing learning programs.

Not only is Cam Marston a powerful speaker but he is also an exceptional Master of
Ceremonies. A meeting planner’s dream, Cam’s emcee skills rival those of any comedian or other professional host. He is quick on his feet, funny, flexible, always
prepared, and skilled at keeping the meeting on track and on schedule. As an in-demand expert on workplace and marketplace trends, Cam offers special rate packages that combine his emcee work and a keynote.