Chris Malone is Founder and Managing Partner of Fidelum Partners, a firm that specializes in customer loyalty and experience insights, strategies and results.
Chris has over 30 years of sales, marketing and organizational leadership experience. He held senior marketing positions at leading companies such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has advised a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, published by Wiley & Sons. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Chris holds a bachelorʼs degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
As digital customer experiences have proliferated during the past decade, it seems that employee engagement and customer loyalty have become more difficult to develop and sustain. Has the effectiveness of customer experience management diminished? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to deliver experiences that build and sustain employee engagement and customer loyalty in the Digital Age.Key Takeaways will include:
· The universal human perception process that drives loyalty with employees, customers and clients.
· Real world examples of sustainable engagement and loyalty building practices
· Three imperatives for delivering experiences that build employee engagement & customer loyalty in the Digital Age.
“A consummate professional from start to finish, Chris gave a presentation that was not only intellectually stimulating and emotionally touching, but that was also specifically tailored for our audience. His delivery was flawless and he challenged our attendees to truly ‘think outside the box’ and contemplate what it means to be a HUMAN brand in a digital age, I would definitely recommend Chris as a keynote speaker for any organization.”
“Chris Malone is one of the most polished story tellers I’ve had a pleasure to listen to. Through his presentation, he shared several engaging stories that demonstrate how great brands act like real human beings.”
“Chris Malone’s presentation was the hit of our annual conference. And I’m not just saying that, we surveyed our attendees and the vast majority selected his keynote as the best. We felt the content was applicable to small businesses and large corporations alike. His presentation was excellent and had the audience deeply engaged.”