BUSINESS: THINKING LIKE A ‘STARTUP’
What does a business of the future look like, and what are the skills your organisation need to survive? How do you grow and ensure relevance in a world that is changing faster and faster as each day starts? Adopting a culture of deep innovation across the business, thinking and behaving like a start-up, and finding the entrepreneurs from within your business is more important than ever. Business leaders are under more pressure than ever to understand how to bring new world, blended and more agile thinking into existing businesses. Trust has taken a radically different meaning in the world after tomorrow, and it’s a new currency for businesses. How is this possible in a well established business, and how can you create environments for ideas to flourish and create topline growth.
CUSTOMER: CREATING CONNECTED EXPERIENCES
What does a truly connected experience mean, and what are customers looking for? Being a successful and thriving business today, is not just about doing things well. Good is no longer good enough. It’s about having a deeper understanding of your customer than ever before. Even more importantly, in today’s fast paced world, planning for the day after tomorrow is a key skill that is critical to survival. We are now living in an era of hyper distraction, with customers being bombarded with content across platforms and devices. Advertising jus doesn’t connect with Gen Y, let alone even touch the surface with Generation Z. Crafted storytelling, with a perfect blend of technology, experiences and people will be the hallmark of tomorrows business.
INDUSTRY: GROWTH AND TRANSFORMATION
What are the traditional industries we are seeing rapid future growth in, and what skills do we need? We have quickly moved into an era now of using technology to lead longer and better lives. The healthcare sector is seeing rapid growth through the adoption of wearable devices. We are literally swimming in data, and have more insights into our lives than ever before in history. The democratising of resources, assets and energy ahead mean that the way we consume everything is changing rapidly. Deep, real-time learning to create adaptive experiences and the building of solutions for specific problems, not general ones will set businesses ahead. Being able to ‘pull levers’ and embrace ‘liquid data’ is now how we will see the power balance between large businesses and small ones changed forever.
TECHNOLOGY: HUMAN IMPACT & MEGA-TRENDS
Technology is fundamentally changing us as human beings, and we now live and operate in a world that is full of digital natives. Everything about our world is influenced by megatrends; slow moving large, social, economic, political, environmental or technological changes that impact us everywhere. Every business is now a technology business, it’s no longer something special. It’s our new normal. Megatrends influence a wide range of activities, processes and perceptions, both in government and in society, and they last for decades. These forces then drive trends around the world. The most successful, innovative and forward thinking businesses are continually plugged into these movements, and use them to support their medium to long term strategies.
GAME CHANGERS: AI, AUTOMATION & BLENDED REALITY
Artificial intelligence (AI) has been changing our lives for decades, but never has AI felt more ubiquitous than now. We’ve seen some embarrassing recent examples of where AI has proved it is infact more intelligent than humans, with chess grandmasters and gaming. The ‘device’ as we know it will disappear almost entirely, and this will dramatically influence how we see our world, and the definition of what relationships mean. ‘Last mile’ decision making and ethics are now being challenged, and our ability to embrace this new era will be the defining point for innovators and trend setters alike. Augmented Reality showed us in mid 2016 the possibilities of what a blended lifestyle can do, yet the Pokemon Go craze was just a taste of what is around the corner. Technology is a democratizing force, empowering people through information, and we are set for a revolution like no other over the next 5 years.
Chris Riddell is an award winning global futurist and industry recognized inspirational keynote speaker on emerging trends in our hyper connected world. He is a global pattern hunter, discovering and identifying how humans are changing and adapting to high speed change, unlocking insights for businesses and leaders in today’s disrupted digital world.
A global trailblazer, Chris Riddell has worked for some of the largest and most defining businesses and brands in our modern world. Having lived and worked in countries such as the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and lately Australia, his understanding of our new world is compelling and thought provoking to say the least.
Notably, Chris Riddell was the first ever Chief Digital Officer (CDO) for MARS Incorporated, architecting the corporate digital strategy behind brands including Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers and Maltesers.
Chris Riddell is frequently called on as a futurist, speaker and expert commentator to give insights into consumer technology trends within traditional media. As a regular on Sky News Business, The Project on Ten, Channel 7's The Morning Show, The Daily Edition prime time shows, and ABC 774 Radio, Chris Riddell’s insights and expertise as a trend spotter extend far beyond the walls of the corporate world.