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Deborah Perry Piscione

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Innovation, Future of Work +Leadership Expert The New York Times Bestselling, Author, Serial Entrepreneur,Executive Consultant, Keynote Speaker

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3 Video(s) By This Presenter

Deborah Perry Piscione
Deborah Perry Piscione
The Risk Factor

4 Programs By This Presenter

The economy is shaky, unemployment is high, and everyone’s worried about our nation’s ability to compete. But in one small corner of America, business is booming, employers are hiring, and things have never looked brighter: Silicon Valley. Within an area of approximately 10 miles are headquartered some of the most recognizable, successful names in business and technology – Google, Apple, IDEO, CISCO, Facebook, YouTube, Twitter, Yahoo!, Intel, eBay, Adobe, Oracle, Symantec – companies responsible for many of the greatest innovations of the 21st century.
The rest of the country and the world may be suffering, but Silicon Valley is an economic powerhouse, offering professional and lifestyle opportunities that are fueling a second Gold Rush. What accounts for this?

In this keynote, bestselling author Deborah Perry Piscione reveals The Secrets of Silicon Valley. She traces the history of the Valley back to its earliest days as a sleepy agricultural area filled with orchards and flowering trees, and the initial steps that would set the region on its course. Over the decades, key decisions were made that positioned the Valley to become the center of the electronics and semiconductor industries, the breeding ground for a vibrant venture capital culture, and the epicenter of high tech innovation. Deborah explains Silicon Valley’s key success factors: a culture of collaboration, a high tolerance for risk, a welcoming approach to immigrants, and a willingness to share the bounty and give everyone a sense of ownership.
Drawing on case studies from leading Silicon Valley innovators, Deborah shows that Silicon Valley’s secrets
can be shared, and its remarkable success can be replicated around the world to meet today’s global
challenges.

1. The emergence of Silicon Valley wasn’t an accident of history, but the result of decades of forward
thinking, planning, and investment.
2. The secrets of the Valley aren’t so secret after all – they can be explained as clear-cut strategies and
approaches that anyone can pursue.
3. While Silicon Valley can’t be replicated, other regions and communities can adopt many of its key characteristics to local circumstances to spur innovation and growth.

Why do governments around the world continuously send delegations to Silicon Valley to try and discover its secrets? In a time of economic downturn, what can Silicon Valley teach the rest of the world about entrepreneurialism and innovation?
In this Creating Entrepreneurial Ecosystems keynote, Deborah Perry Piscione explains that Silicon Valley has lessons to share. There are concrete steps that can be taken to help regions, communities and cities invest their resources and plan for long-term survival and resilience. But as she explains, no single step will replicate Silicon Valley’s success. The secret is in the synergy between them all as they come together to create an entrepreneurial ecosystem.

Deborah explains how the parts of the ecosystem come together as an interconnected web: the innovative
approaches to business and finance, the collaborative ventures between private and public sectors, the interplay between higher education and the business community, the networks, the commercialization know- how, the open attitude toward immigrants, and all the other extras that attract the creative class and boost the quality of life. But then there’s also that elusive spark, the quality of entrepreneurialism that is the region’s signature asset – its sport, religion, and identity. As Deborah explains, there are six characteristics that all Silicon Valley entrepreneurs radiate: passion, authenticity, love of ideas, appetite for risk, trustworthiness, and resilience.

With the spirit of entrepreneurialism at the heart of the ecosystem, you create a distinct and extraordinary
culture in which business is conducted not as cutthroat competition but as open inquiry and collaboration that nurtures ideas, talent, products, and human potential. Deborah’s talk captures the best of Silicon Valley so that others can create similar ecosystems and share in its success.

Top Three Takeaways:

1. You can make a list of the key characteristics of Silicon Valley, but its success is best explained by how
they work together, as an ecosystem.
2. Entrepreneurs don’t have to be engineers or computer scientists, but they do have to share certain key
qualities to succeed.
3. There are concrete steps community and business leaders can take to foster entrepreneurialism and
create a rich ecosystem where creativity and innovation flourish.

Silicon Valley is world renowned as a center for innovation. Every five to ten years, someone in Silicon Valley creates something that inspires everyone else to follow. The culture of innovation in the Valley has spawned countless new companies, business models, products and processes, and become a major driver for global development.

But what exactly is innovation and what role has it played in the region’s extraordinary growth? Is it something that can be cultivated, imported, or purchased? Can other regions learn some of Silicon
Valley’s innovation tricks?

In the Igniting Innovation keynote, Deborah Perry Piscione sheds light on this critical factor in the remarkable success of Silicon Valley, and corrects a few misunderstandings. Innovation is not the same as
invention. It doesn’t have to be a revolutionary new process, or a breakthrough product. It doesn’t have to be disruptive. It can be a small improvement or refinement that simply pushes a product or process to the next level. It can be a return to basics. So how do you create a culture of innovation? Is there a reliable, replicable way to generate it?

Deborah explains that a culture of innovation can be embedded within organizations through deliberate
strategies and structures. It can mean giving people more space and time to be creative – such as Google’s famous “20 percent time.” It can mean loosening formal structures, shaking things up. Sometimes just being willing to do things differently can open the door to innovation. Deborah explains what types of Silicon Valley industries lead the way in innovation and which strategies helped put them ahead.

Top Three Takeaways:

1. Transformational innovation has become a key driver for global development.
2. Innovation can be cultivated through strategies that encourage experimentation, risk taking, and
flexibility.
3. Most innovators possess five key discovery skills: associating, questioning, observing, networking,
and experimenting.

Starting out as a matchmaking summit between the world’s most powerful women in entrepreneurship, venture capital, and private equity, Alley to the Valley® has grown into a unique, groundbreaking method for promoting successful dealmaking and “deal flow” on a multitude of levels.

All attendees have something they want to achieve in the areas of investment, strategic partnerships, exit strategies, corporate board seats, and connections. They may also be
looking for a book deal, branding and PR advice, or executive coaching. Alley to the Valley® helps participants with anything that takes their business to the next level. Led by Alley to the Valley® creator Deborah Perry Piscione, the process begins with participants seated around an open table, publicly sharing their most important “asks” and “offers.” The next stage involves a series of structured group meetings and one-on-one engagements that create opportunities to leverage networks and resources. By the end of the session, more than 90 percent of participants say their “asks” have been met.

The combination of the intimate setting and the high-ROI dealmaking process has been described by one attendee as “summer camp for smart women.” The Alley to the Valley Method® takes place at multiple locations a year and has built a vast online community accessible to all participants. It is now being requested by Fortune 500 companies around the world that want to develop leadership capabilities, foster collaborative thinking, and create structures for the
sharing of resources.

Top Three Takeaways:

1.Creating dealmaking with positive outcomes means bringing the right people together, in the right space, in a spirit of collaboration.
2. The process of distilling and articulating “asks” and “offers” is an effective tool that helps individuals gain clarity and understand their unique proposition.
3. The Alley to the Valley Method® can be replicated so that employees at all levels of an organization learn the value of open communication and collaboration.

Reviews

“As to Deborah’s performance, I have to say I could not be
happier with the choice to have her come to our event. She really impressed me and… she really stood her ground
and represented women very well. She was so pleasant to work with and was so readily able to accommodate us.
She truly shined.”

— Northeastern University

“Deborah, that you for speaking to our global leads, and it was by far, the most valuable insights into Silicon
Valley, innovation and the region’s economic prowess.”

— Accenture

“Thank you so much for your excellent presentation. I tremendously enjoyed the way you presented: clear, to the point and in a very energetic way. Thanks again for a truly engaging performance and for coming the long
way!”

— Innotown

“In her presentation, Deborah drilled down for us what it is going to take to create risk-taking cultures and what organizations are going to need in order to succeed in this economy.”

— Council of Foreign Relations

“One of the best speakers we’ve encountered in innovation process.  It was Deborah’s talk that made us transform our global innovation team and practices.”

— Phillip Morris International

“Deborah was all that we expected. Her unique vision of innovation and leadership is exactly what the World
Business Forum needed.”

— WOBI Australia

“We brought in Deborah to speak to 100 manufacturing CEO’s as part of our innovation series, and her lessons were a hit. Without a doubt, we are bringing her back.”

— Tecnologico de Monterrey

“Deborah was a great asset to our client event. She connected with our audience immediately, took questions
and spent time with many of the members afterward. She took considerable time to learn about the company and its audience, making the content as relevant as possible. This proved extremely valuable in her presentation the day of the event.”

— The Learning Studio

”We so enjoyed having you as our speaker. Great comments are still coming in!”

— - Georgia Department of Economic Development
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