DIGITALLY TRANSFORMED MARKETING AND CX
Why Book Don Peppers?
Don Peppers is an acclaimed author, blogger and keynote speaker. He is also the founding partner, with Martha Rogers, Ph.D., of Peppers & Rogers Group, a leading customer-centric management consulting firm.
Recognized for more than 20 years as one of the world's foremost thought leaders on customer-focused business strategies, Don is a sought-after speaker whose keynote presentations and executive workshops routinely focus on the business issues that today's global enterprises are grappling with. His strategic advice on customer issues has educated and motivated audiences in over 40 countries on six continents.
Peppers and Rogers are often credited with having launched the CRM revolution with their very first book, The One to One Future: Building Relationships One Customer at a Time (Doubleday, 1993), described by Business Week as the "bible of the new marketing," and by Inc. Magazine’s managing editor as "one of the two or three most important business books ever written." Over the years, they wrote nine additional books together, creating a legacy of international best-sellers that have collectively sold more than a million copies in 18 languages.
In addition, three new books will be released in 2016: Don’s latest solo effort, Customer Experience: What, How, and Why Now, is a collection of essays organized around the dynamics, rationale, and difficulties encountered in managing individual customer experiences; the third edition of Peppers’ and Rogers’ widely used graduate level textbook, Managing Customer Relationships: A Strategic Perspective, which was first published in 2004; and a new, updated paperback version of Peppers’ & Rogers’ 2012 book, Extreme Trust: Turning Proactive Honesty and Flawless Execution Into Long-Term Profits.
Don also has a popular voice in the business media and is a top “INfluencer” on LinkedIn, with over 275,000 followers for his regular blog posts on innovation, technology, customer experience and corporate culture.
In 2015, Peppers was ranked by Satmetrix as the world’s #1 most influential authority on customer experience management. The Times of London has listed him among their "Top 50 Business Brains," while Accenture included him in its global list of the "Top 100 Business Intellectuals," and the U.K.'s Chartered Institute for Marketing put him on its list of the "50 most influential thinkers in marketing and business today.” And, in 2013, Don and Martha were inducted into the Direct Marketing Association Hall of Fame.
Prior to founding Peppers & Rogers Group, Don served as the CEO of a top-20 direct marketing agency and his book Life’s a Pitch: Then You Buy (1995) chronicles his exploits as a celebrated new-business rainmaker in the advertising industry. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy, and a Master's in public affairs from Princeton University's Woodrow Wilson School. He is a competitive runner and a very happily married father of five.