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Geoffrey  Moore

Geoffrey Moore

Marketing Strategist, Business Celebrity, Best Selling Author

In-Person Fee Range:
$50,001 - $75,000
Traveling from:
California
Geoffrey Moore – Marketing Strategist

Geoffrey Moore

Marketing Strategist, Business Celebrity, Best Selling Author

In-Person Fee Range:
$50,001 - $75,000
Traveling from:
California

Why Book

  • Moore is an author, venture partner, advisor, and leading business consultant to large companies facing formidable strategic challenges
  • Moore’s friendly attitude and warm presence combined with his intense knowledge of the finance world make him an audience favorite

Biography

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Read More

Programs

Catching the Next Wave: How to Break the Back of the Innovator’s Dilemma
Zone Management: Organizing to Compete in an Age of Disruption
Return on Innovation: Three Separate and Distinct Paths
Power versus Performance: Stop Liquidating Your Company One Quarter at a Time
Crossing the Chasm, Take Two: Growing to Scale in B2B2C Markets
Catching the Next Wave: How to Break the Back of the Innovator’s Dilemma
Zone Management: Organizing to Compete in an Age of Disruption
Return on Innovation: Three Separate and Distinct Paths
Power versus Performance: Stop Liquidating Your Company One Quarter at a Time
Crossing the Chasm, Take Two: Growing to Scale in B2B2C Markets

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