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Joseph Michelli, PhD

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Increased Profitability Through Humor

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1 Video(s) By This Presenter

Joseph Michelli, PhD – TEDx

9 Programs By This Presenter

Let’s face it – consumer behavior has fundamentally changed since the third quarter of 2008. While some business leaders have decided to drop prices to the lowest possible level, others have sought ways to add value to their existing goods and services. In this presentation, Dr. Michelli presents customer trends verifying the wisdom of adopting a cost-effective commitment to elevating service and customer experience. Building on data showing that even in these difficult times 50% of consumers are paying more for a better experience and 50% of customers are still leaving businesses because of bad experiences, Dr. Michelli shows how to strategically design a relevant experience targeted to customer retention and acquisition of your competitors’ disgruntled customers. The experience design process begins with crafting a Way We Serve Statement to help all staff members understand the nature of the optimal experience to be delivered. In this keynote, Dr. Michelli also demonstrates how to make cost-conscious decisions that drive customer loyalty and increase customer spend.

Survival in business is rather simple. No company makes money or stays in business unless they serve the needs of others.Moreover, creating “craveable” customer experiences drive consumer loyalty.Conservative estimates suggest it costs 6 times more to attract a new customer than to retain an existing one. When consumers cut back on spending patterns, it is all the more important to focus on customer retention. Opportunities also exist to identify the as yet unmet needs of your current customers so you can offer solutions to address those needs and increase your customers’ desire to spend more money at your business. In this keynote or workshop, Dr. Michelli discusses ways to innovate solutions that will enhance the life of the customer, such that existing customers spend more and increase their referrals to your business. By identifying the drivers of loyalty, Dr. Michelli helps audience members understand how to allocate limited financial and staff resources for maximum customer experience return.

Who delivers compelling experiences that draw customers? The short answer is everyone in the business! Dr. Michelli’s keynote or workshop challenges each audience member to take ownership in their workplace to assure long-term viability. By making distinctions involving varying levels of employee engagement (owners, renters, and squatters), Dr. Michelli helps redefine the role of every employee to being that of an “equity generator.” He demonstrates that every employee affects the engagement level of colleagues and contributes to positive or negative customer experiences. Dr. Michelli shows how a single employee can change a culture, lift morale, innovate breakthrough products, create customer evangelists, and even save a business. This inspirational presentation is an impassioned yet optimistic call for strong action in these turbulent times. It is a call for “rock-solid” execution of customer service standards.

Products can be quickly duplicated by competitors. Starbucks took an extremely ordinary product and revolutionized the way people perceive and experience it. The Pike Place Fish Market has not only changed the way fish are sold but has innovated a business approach referred to as the “Fish Philosophy.” Just as Starbucks has transformed the coffeehouse experience, so too can you maximize your “ordinariness” for positive impact, organizationally and in your communities. Examine how cutting edge leadership and front line workers can make a consistently extraordinary difference — on and off the job.

Creating extraordinary customer experiences is not rocket-science. It takes a grassroots commitment from individuals to listen for the stated and unstated needs of customers. Customer experience excellence requires staff members at all levels of the organization to look for and make changes in processes and policies that interfere with the fulfillment of customer needs. Whether customer-facing or serving in an operational support function, everyone is in the service business and Dr. Michelli helps participants link what they do to service objectives of their organization.

This presentation examines the primary drivers of change in the technological age. It demonstrates ways to establish flexible service and quality standards while encouraging the sharing of unique ideas and talents of employees. By making important leadership distinctions between “being” and “doing,” Dr. Michelli offers a fun yet practical approach to infusing greater employee vitality, ownership and fun. It helps participants utilize essential strategies for seizing opportunities in a rapidly changing world.

Innovation is a daunting word. In this presentation, Dr. Michelli demystifies the innovative process. By exploring the inside (ideas of staff) and outside (benchmarking other businesses) lanes, Dr. Michelli demonstrates how your business can gain a competitive advantage in creative product development and service delivery. Dr. Michelli shows how to effectively elicit and implement staff-generated ideas while also looking for best practices both inside and outside of your industry. Dr. Michelli offers structured and advanced innovation strategies that lead to results-based breakthroughs.

From Dr. Michelli’s perspective, leadership involves engaging people to do the right things to profit people. While much research has been done on leadership success principles, Dr. Michelli focuses on two unifying aspects of leadership greatness – positive influential communication skills and the ability to develop leaders who develop leaders. Utilizing a leadership legacy model, Dr. Michelli helps managers and leaders understand the importance of finding ways to know and engage what is likable about those they lead. Further, he guides leaders in the process of understanding that their influence is shaped by both their effort and by the scope of leaders they develop. Leadership – The Art of Lasting Significance takes participants through a process to define their own personal “Leadership Legacy Statement.”

Why do you come to work here? That fundamental question is the foundation for a presentation that looks at the transformational power of work and service. By shifting the focus away from the task nature of work to the underlying purpose of a person’s job choice Dr. Michelli helps participants re-identify and ignite that passion and calling of the work in which they engage. Dr. Michelli guides employees at all levels of the organization understand how they can do more than transact business and instead how they can develop gifts and talents in the service of powerful transcendent goals.

Reviews

“Dr. Michelli is clearly an expert in driving the Customer Experience. It was also clear that he did his homework before the presentations as he customized the presentation to the audience. Several attendees asked me how he knew so much about our company.”

— Volvo

“His customer service message was timely with the demographics of the audience. Dr. Michelli has a unique message that is right on the mark. He is a pleasure to work with.”

— Nationwide Insurance

“Dr. Michelli did a great job. He customized his presentation to the message we needed the audience to hear which included enough relevant information specific to Volvo that brought even more credibility to his talk. While I have not seen the results of the survey we do of our retailers regarding the conference I anticipate his talk will score very high. Thanks again for helping us to choose the right speaker.”

— Volvo

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