5 Rules to Fear LESS to Live More
Laura Morton is the kind of business leader who has never liked being told what she can and cannot do. There’s no place in her life for the word, “can’t” because it accomplishes nothing. Rejection has to be turned into a challenge instead of a defeat—or what she refers to as turning obstacles into opportunities. In a world where the average toddler hears the word ‘no’ 400 times a day, to Morton, it simply means, “try harder.” She was told her first book was a horrible idea, and then sold it for $750,000 anyway, put it on the New York Times Bestseller list and went on to co-write more than 50 books and 19 more New York Times bestsellers. When you believe in yourself, anything is possible—even the perceived impossible. The saying FEAR, False Evidence Appearing Real is written on a white piece of paper and taped to the wall in Laura Morton’s 7 year old daughter’s bedroom. Every day when she comes home from school, she is asked to tell her mother one thing she tried and failed at….to Morton, if she didn’t fail, she didn’t try hard enough. Morton is raising her young daughter not to be afraid of failing but to embrace it. For most people, FEAR is the greatest hurdle that holds us back in life—especially young girls. We are all born with 2 fears only---the fear of falling and the fear of loud noises—every other fear is learned. If we learn it, we can overcome it. Getting over FEAR has been one of Morton’s greatest assets throughout her career. It has opened more doors than any other skill or trade and has proven fruitful time and time again. Fearless living is freedom to start over, begin anew, whether its career, relationship, health or any other area of your life. This presentation presents the tools and secrets to start living a truly fearless life greatest assets.
The Value of Storytelling in Business and in Life
Stories are fundamental to how we think about the world, but more so, how we think about ourselves and others and how others see us. They’ve been around since the beginning of time. Hieroglyphics, religious stories, they’re how we were taught to read how we learned in school and so on. Whether you realize it or not stories are basically what got you from diapers to where you are today. Laura Morton is one of the most sought after storytellers in publishing and now she is sharing those stories on the stage. Her ability to create an emotional connection with readers is the secret to her books success. And now, she has created a simple step by step method to help business leaders in all fields understand the value of storytelling in their field. So often the internal messaging of a company is confused when it is shared externally, leaving employees and customers scratching their heads or worse, headed to the competition because they don’t understand the mixed messaging an organization is sending. Morton’s simple, detailed and entertaining presentation is a true game changer for any company, leader, manager, sales professional, philanthropy, fund looking to raise capital, virtually anyone in business seeking to connect on a deeper and more personal level in today’s disconnected world through powerful storytelling. Too many companies and executives are caught up in using fancy business jargon that is meaningless or following a “ME TOO” marketing strategy, which amounts to telling someone else’s story instead of telling their own. They are relying on meaningless words that don’t accurately or authentically characterize what they do, why they are different, or how they provide value to customers, shareholders, employees, and society. This type of authentic, meaningful and informative content is now considered the rule, rather than the exception. To Morton, great story telling is the difference between simply speaking and actually being heard. Regardless of what you do for a living, at some point, you will be asked, “What’s your story.” It’s a simple question most people fumble over answering with confidence. Having this response formulated and ready will definitely set you apart from the crowd, but more so, it will no doubt help you understand where you’ve been, where you are now and where you want to go in life.
When Life Comes Full Circle
On the day Joan Lunden’s cancer memoir, Had I Known hit bookstores, Laura Morton found a lump in her left breast. She had just spent 18 months documenting her friends cancer journey and knew right away, this wasn’t normal. This is the deeply heartfelt story of how Morton lost her mom to cancer in 1975, when she was age 10 and was diagnosed with breast cancer 40 years later in 2015 when her daughter was 7. This news came on the heels of reassuring her young daughter that not all mommies get cancer and not all mommies die. But of course, life can and often does surprise us, changing in unexpected ways in an instant. This is the healing, moving and poignant full circle life lessons learned by experiencing her 7 year old daughter’s journey as she watched Morton go through her own cancer battle—just as she did her own mother 40 years earlier—it’s an intimate look at mother/daughter relationships, what they shared throughout their very personal experience, how it changed their lives, brought them closer, opened up their conversations and created a stronger family connection.
What I’ve learned from telling/writing other people’s life stories
Undoubtedly one of Laura Morton’s most popular speeches, this is “the BEST of” life lessons world renowned collaborator to the stars Laura Morton has collected throughout the years writing more than 40 books with a variety of personalities from all walks of life….She has been rock stars, politicians, rival soap stars, reality stars, child stars, a sitcom star, morning show hosts, hard news journalist, health advocates, and a bounty hunter. She has been kidnapped, in prison for manslaughter, has been the top male super model, a race car driver, donned the cover of Sports Illustrated in a swimsuit, been in one of the greatest boy band’s in history, a mega pop star, has founded several billion dollar companies and yes, is The MindFreak who can levitate in front of thousands of people. She has been born again, Jewish, Mormon, Christian, Buddhist, Catholic and Christian; She is gay, straight, bi, curious and so much more…..She created the 4 addictions and the back seat ministry, is the ultimate politician---and through all of this, can tell you one surprising similarity almost every celebrity shares in common (you will never guess it!) No one has had a better perspective, has done a deeper sociological study or has had a deeper inside look at life, what it takes to succeed and the tremendous lessons each of these fascinating personalities has shared on the most personal an intimate level. The gifts of failure, friendship, family and “faking it til you make it.” Morton has heard and learned it all from the very best. Funny, poignant and truly unforgettable.....
We are ALL Warriors
What is a warrior? To Laura Morton, a warrior is someone who is brave, courageous, compassionate, genuine, authentic, action oriented and someone who advocates for a cause. A warrior is also someone who perseveres in the face of adversity, exhibits unwavering strength, lives life with dignity and with an indomitable spirit. This speech is a fearless attack on living everyday life in the warrior mindset—its breaking free of worry, not being attached to the opinions of others and living an authentic life. When Morton chose to become a single mom in her 40’s—a decision which at the time, was bold and brave, she was actually required to undergo a psychological “evaluation” before the NYC IVF doctors would agree to treat her. She ultimately went through 7 rounds of IVF without telling anyone what she was doing because she didn’t want to and couldn’t afford to jeopardize her career opportunities. At the time, she thought this was a true warrior story until she finally became pregnant at the age of 43. That’s when she came to understand the true meaning of “warrior mom”—at least warrior mom to be…She delivered a book to her publisher 2 days before delivering her daughter without her editor ever knowing she was pregnant. In typical Morton style, she never skipped a beat. After giving birth, life as a warrior mom had instantly begun. As women, we fight for our family, our loved ones, our communities and the causes we believe in. We put ourselves last on the list, of course until something happens that forces us to become warriors in our own lives and fight for ourselves….and that’s when the word warrior can take on even deeper meaning and purpose. 7 years later, Morton would become a warrior yet again, only this time fighting a foe known as breast cancer. Refusing to be defined by her disease, this is an uplifting, inspirational speech of overcoming adversity by turning everyday obstacles into opportunities and facing down her fear and becoming an everyday victor instead of victim told through humor, perseverance and heartwarming depth.
Life in the Rear View Mirror
There’s remarkable power in reflection and letting go of the past, an addiction that holds a lot of people hostage and keeps them stuck in life-- but it requires looking the art of healthily looking backward to positively move forward. What was once a giant blurry image in the windshield one day becomes a distant memory and brief moment in time simply mentioned in passing. This is the story of how we get from “here” to “there…” When we live life in crisis we can only deal with crisis. The goal is to let go—which is not forgetting but accepting what life has brought to us, embracing the gifts of adversity, learning to move on with positivity and believing that life is happening FOR us and not To us.
They Told Me I Couldn’t… So I Did Anyway
Laura Morton’s entire career can be described in one sentence: it didn’t go as planned and that’s ok with me. This is the story of how she failed her Series 7, became a successful headhunter, sold Chrysler 75,000 copies of her career videotape, “Successful Interviewing”, then started her own successful production company, locked Richard Simmons in a limo, fed him Haagan Dasz ice cream to get him to work, was told her first book was a horrible idea, sold it for $750,000 anyway and put it on the New York Times Bestseller list having never written a book and then went on to write more than 40 books and 19 more New York Times bestsellers….it’s even more interesting than it sounds….This is the story of what you do and how you approach everyday matters more than what you do every once in a while….It’s the ultimate story about the art of reinvention, staying relevant in an every changing landscape, having an insatiable willingness to grow, change and by all means never letting anyone else dictate the outcome of your life. Morton doesn’t hear the word NO and doesn’t allow other people’s beliefs to hold back hers. You are in charge of your destiny. When you take the reins, you take control of your journey. Don’t let anyone else say you can’t because according to Morton…you can!
The High Worth of World Class Collaborative Relationships
To many, Laura Morton is considered one of the world’s top “ghostwriters” but she hates that label, preferring the title of world class collaborator because that is the art of what she does. By her own admission, the best work is always the product and in the spirit of a true collaborative effort between people who are doing what they love. She has created a groundbreaking and inspirational speech that draws from her experiences as the “top gun” collaborator in publishing and brings those principles into the workforce. When you create world class collaborations within an organization, you build morale, productivity and ultimately profit. When you grow your people first, your business ultimately grows.
Everyone has a LIFE Story
Laura Morton is the leading expert in telling other people’s life stories. One commonality she hears is that people want their lives to mean something. To have had purpose. But what does it means to live a life of significance? How do you get there and stay intentional by adding value to others through your actions every day? This is a moving and powerful presentation filled with stories and lessons about learning to turn the page and letting go of the past, realizing there is more to the book of life than the page you’re stuck on, closing the chapter on hurt, pain and anger and never going back to re-read it again by staying intentional in your everyday actions, learning to live your best and most meaning life of significance.
The Art of Collaboration/the Memoir
The telling of one’s life story is one of the greatest challenges any author faces. Having written more than 40 memoirs and 19 NY Times bestsellers, Laura Morton has become one of the leading experts in the field--the go to for those who can't do it themselves. Several years ago she was called to a meeting with famed director Blake Edwards late in his career. Edward’s shared how many times he had sat down to write his memoir and had met great frustrations that while he could write about other people, he found it extremely difficult to write about himself, a common hurdle even for the best writers. Regretfully, he never did write his autobiography…though he and so many of his fans surely wanted him to. There is an art to sharing a life on the page—and this speech will help the audience find their voice, focus their thoughts and get started on the process.
* Morton is also a host, moderator and expert interviewer
Laura Morton has written over 40 books and a staggering 20 New York Times Bestsellers, with a wide range of celebrities, including, Susan Lucci, Jennifer Hudson, Al Roker, Deborah Roberts, Justin Beiber, Novak Djokovic, Joan Lunden, Marilu Henner, Melissa Etheridge, Delta Burke, Katherine Schwarzenegger, Kim Zimmer, Denise Rich, Kathy Ireland, Sandra Lee, Danica Patrick, Bruce Hulse (famous male super model,) Ed and Lois Smart - the parents of Elizabeth Smart, Criss Angel, and the Jonas Brothers—just to name a few.
In April 2017, Morton released You Bet Your Life, written with Dave Stevenson, legendary jockey, trainer and horse racing executive who changed the sport forever and Blindsided with the high profile Miami attorney, Jim Ferraro. Blindsided is the riveting story of one man’s crusade against chemical giant DuPont for a boy born without eyes as a result of a toxic exposure to an agricultural product manufactured by DuPont and widely used by farmers. The product was forced off the market as a result of Mr. Ferraro’s ten year courtroom battle and this story set the precedence for junk science in the legal world that is the standard used today. A USA TODAY , Wall Street Journal and Los Angeles Times bestseller, Blindsided is a real life rollercoaster thrill ride that reads like a John Grisham book.
In early 2016, Morton released, Been There, Done That, a wisdom and advice book with Al Roker and his wife Deborah Roberts, of ABC News and the highly anticipated breakthrough health book for high achievers, The Stark Naked 21 Day Metabolic Reset with Brad Davidson, the much sought after fitness trainer to some of the top high performing athletes, titans of business and celebrities in the world. 2015 marked a celebrated reunion with Joan Lunden, as Morton collaborated on their third book together, Had I Known which intimately documented Lunden’s very courageous battle against an unexpected diagnosis of breast cancer and how Joan, through nutrition and other non-traditional methods, faced it head on. In 2015 Morton also reunited with Sandra Lee to collaborate on a business book and update her bestselling memoir, Made From Scratch, which was recently optioned for a feature film. Other recent celebrity collaborations include Grin and Bear It by Jenni Pulos from Bravo’s hit shows, Flipping Out and Interior Therapy and “I’ve Graduated, Now What?” with Katherine Schwarzenegger.
In 2015, Morton was engaged by inspirational business, life and leadership coach and pastor, John Maxwell to co-author his bestselling legacy book, Inspirational Living, Maxwell’s 75th book and most personal. I’ve Got This, the instant New York Times bestselling memoir by Jennifer Hudson, Just Getting Started, by Justin Beiber and Reel Life: My Life So Far by Rico Rodriguez, star of the smash hit, Modern Family and Never Goin’ Back, the bestselling weight loss memoir with Al Roker were all New York Times bestsellers co-authored by Morton.
2011 brought Morton’s work All My Life, written with Susan Lucci, which made its publishing debut at #6 and enjoyed a four week stay on The New York Times bestseller list, along with Publisher’s Weekly and USA Today, and I’m Just Sayin’ by another beloved daytime diva, Kim Zimmer, also a New York Times best seller. Other 2011 releases included a collaboration with Jay and Beth Loecken, the inspiring couple who founded Passion to Action, a spiritual movement to help inspire, empower and mobilize people to put their faith into action. Jay and Beth have been traveling the country for the past 2 years in their RV, together with their four children and new puppy, bringing communities together through their service to others and have written a book about their experiences, called P2A: How God Uses Ordinary People in Extraordinary Ways.
2010 releases for Morton include, “Where Mercy is Shown, Mercy is Given” the follow-up to her number one bestseller with Duane “Dog” Chapman, which made its debut on The New York Times bestseller list its first week in publication and remained in the top ten for three consecutive weeks. “Life! By Design,” with top success and business coach Tom Ferry, which bowed at number four on The New York Times bestseller list as well as Publisher's Weekly, The Wall Street Journal and USA Today in its first week in publication. “Rock What You've Got” with Katherine Schwarzenegger was published in September, 2010, and also made The New York Times bestseller list and with Korn bassist Reggie "Fieldy" Arvizu on his autobiography "Got The Life" published in March 2009.
In late 2007, Laura collaborated on “You Can Run But You Can't Hide” with Duane "Dog" Chapman. The book debuted at #1 on The New York Times best-seller list its first week in publication, remaining in the number one position for two consecutive weeks and on the bestseller list for nearly two months. More recently, Laura worked with the Jonas Brothers on their behind- the-scenes book "Burning Up: On Tour with the Jonas Brothers", which debuted at # 1 on The New York Times, where it remained for several weeks.
2006 releases included collaborations with Indy racing sensation, Danica Patrick, on her book "Crossing the Line" (recently sold to Lifetime for film rights,) “Face to Face,” the emotional true story of Cheryl Molloy, who suddenly lost her husband and twelve year old daughter to a drunk driver, Audrey Kishline, the founder of Moderation Management, an alcohol awareness group. Remarkably, Cheryl found forgiveness in her heart, befriended Audrey while she was in prison for manslaughter and decided to write a book with her to share their dual story of forgiveness and redemption. In 2007, Morton wrote “Mindfreak: Secret Revelations" by master Illusionist Criss Angel and co-authored “It's Not Just About Wrinkles,” with well-known and highly respected Park Avenue dermatologist, Dr. Neal Schultz.
Morton also co-authored works with Joan Lunden on “Joan Lunden’s Healthy Cooking” (Little, Brown) and their follow up book, “Joan Lunden’s Healthy Living” (Crown), both of which appeared on every major best seller list including The New York Times, Publisher’s Weekly, and The Wall Street Journal. Her third book, “Marilu Henner’s Total Health Makeover”, published by Regan Books, made its debut in May, 1998, and appeared on The New York Times, The Wall Street Journal and Publisher’s Weekly best seller lists, remaining there for nearly three months. “Total Health Makeover” was also named one of the top five selling books of 1998 by Amazon.com and Barnes and Noble, and made the USA Today best seller list in January of 1999.
Additionally, Laura co-wrote Jerry Springer’s autobiography “Ringmaster!” for St. Martin’s Press, which became a best-seller in several countries in Europe, including reaching # 1 in England and the Netherlands, as well as being adapted as a major feature film. She also completed a sequel with Marilu Henner, titled, “The 30-Day Total Health Makeover” which was also a major bestseller.
Two more of Morton’s books were released in March 2000. “Making the Impossible Possible”, a book Morton co-wrote with well-known network marketing entrepreneur Jason Boreyko, who formally owned NuVision International, the largest Christian network marketing company in the world, and “Totally Dairy-Free Cooking” written with the popular New York based chef, Louis Lanza. Laura also collaborated with one of the most sought after celebrity event and party planners to the stars and WeTV personality, David Tutera, on his first book, “A Passion for Parties” published in the fall of 2001 by Simon and Schuster, launching his successful foray into publishing. She also wrote the best-selling book, "The Truth Is…" with Melissa Etheridge, which was on The New York Times Bestseller list for 8 weeks during the summer of 2001 and was chosen as the # 1 Music Biography of 2001 by USA TODAY. "The Truth Is…" was also released in paperback with new text and photos, and reached bestseller status once again.
Laura Morton has also been engaged to write several high profile business books, including My Next Step, by Dave Liniger, Founder and Chairman of RE/MAX (which made its debut on the New York Times bestseller list in May 2013 at number 7, and moved up to number 5 in its second week on the list,) They Can’t Eat You, by Marc Sparks, “Game On! by (former) Prospect Mortgage CEO Ron Bergum, Climbing to the Top in Heels, a business memoir by Sandie Tillotson, the founder of the premier anti-aging company, NuSkin, The 4 P’s, with the 2015 Horatio Alger recipient and notorious investment manager and Hedge Fund tycoon Ed Hajim, a collaboration with Elliott Weissbluth, CEO and Founder of HighTower Financial Advisors on his Foreword for the bestselling Tony Robbins book, MONEY: Master the Game-7 Simple Steps to Financial Freedom, Intentional Living with John Maxwell, published in October 2015. Currently, she is working with Douglas Elliman CEO Dottie Herman on her highly anticipated business memoir and Tom Ferry on his highly anticipated new book You-v You. Laura has spoken on panels with Gino Blefari (Berkshire Hathaway) and Spencer Rascoff (Zillow) on real estate and is building a leadership company with Mark Willis, the former CEO of Keller Williams.
Laura has been involved in the entertainment industry for more than 25 years as a writer, producer and entrepreneur. She was one of the original innovative pioneers in special interest productions, especially in the field of health and fitness, producing numerous successful exercise videos for high profile celebrities including Richard Simmons, Linda Gray, Reebok, Marla Maples and many more. 2014-2015 marked Morton’s entry back into the world of television as Co-Executive Producer of the highly anticipated reality television show pilot of an original non-scripted show produced in conjunction with Ryan Seacrest Productions and Bravo. Morton is highly skilled in all forms of social media, marketing and promotion. She continues to pursue projects of interest that cross publishing, production and electronic media through her company, Laura Morton Management. She also has major media links and extensive experience as a spokesperson, appearing numerous times on national television as well as tours on the lecture circuit, speaking to capacity crowds on a variety of topic which weave in her remarkable career, experiences and lessons learned through her collaborative work.
Morton's extensive network of contacts Include high profile personalities and executives in the worlds of television, film, music, publishing and business.