Lynne Lancaster

Lynne Lancaster

Leading Generational Diversity Expert
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Program Descriptions

What makes a great leader and how do the generations view the role of leadership differently?  Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you:

  • Understand who the generations are and how their expectations of leaders have changed
  • Quantify generational gaps in recruiting, engaging, communicating, retaining
  • Increase your effectiveness by understanding how to engage each generation

    With four—and soon to be five— generations vying to make an impact in the workplace, roles are being rewritten and rules are all over the map.  We know very generation wants to make a contribution and be valued at work. But what motivates today’s generations and how do we recruit, retain and engage them? Don’t miss Lynne Lancaster’s funny, insightful take on how to:
  • Identify communication gaps in your workplace
  • Understand the causes of generational misunderstandings and frustration
  • Engage and connect more effectively with every generation

    Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales and service very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Whether you are a seasoned professional or just starting out, it pays to understand how to engage meaningfully with each generation. Lynne will help you:
  • Indentify generation gaps in your marketplace
  • Rethink sales and service strategies along generational lines
  • Engage one generation without turning off another

    Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:
  • How Baby Boomers are reinventing this phase of life
  • What are workplace and marketplace trends we can expect to see?
  • How do we manage this dynamic generation effectively?
  • Why book Lynne Lancaster?

  • Lynne Lancaster is known for her humor, savvy insights, and interactive presentations. She literally “wrote the book” on bridging generation gaps in the workplace.  Her work with America’s top organizations, original research, and practical advice have made her an A-list, not-to-be-missed speaker.

  • Lynne helps audiences better understand their customers and clients in the marketplace, or better recruit, retain, train, and lead all five generations in the workplace.  Her use of stories, humor, data, and multimedia make her keynotes and workshops unforgettable.
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    Biography Read more

    Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.

    Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.

    Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, a teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the generations concept. Her most recent book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperBusiness) garnered a gold medal from the Axiom business book awards for its portrayal of this newest cohort.

    Lynne has received rave reviews for her keynotes from countless companies including Best Buy, Cisco, Disney, General Mills, Johnson & Johnson, MTV, St. Jude, Washington Mutual, Wells Fargo, and VISA, as well as numerous nonprofit and public sector organizations.

    In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.

    Lynne earned her stripes as a management consultant, coaching executives from major U.S. companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota's Carlson School of Management, and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature.

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    "We had a fantastic turnout and Lynn was excellent. She could've stayed for another hour. She had everyone at the edge of their seats. Lynne was wonderful. Her presentation subject matter was excellent and she was extremely funny. We couldn't have asked for more."
    --Females Unified for Self-Improvement, Opportunities & Networking