The Future of Facebook: Where Marketers Need To Focus Today for Maximum Results Tomorrow
For the past decade, Facebook users have associated the platform with News Feed—the scrolling list of posts and ads that appears when you first visit the site. That's changing, and fast, says Mark Zuckerberg. Catering to short attention spans, users have adopted the Stories format at a rapid rate, particularly on Instagram. Facebook also continues to place massive emphasis on video. How can marketers make sense of all this and focus on the right mix to get the right results?
1. 3 key areas Facebook is prioritizing now – what marketers need to know.
2. Planning for a future with a diminished News Feed
3. How to cut through the noise, get noticed and make people take action with your thumb-stopping micro-content.
What’s Working Now On Facebook
Whatever your sales and marketing goals, you can accomplish them using the Facebook family of apps and services. In this powerful session, world renowned Premier Facebook Marketing Expert, Mari Smith, will share exactly how businesses in a variety of industries around the world are using Facebook, Instagram, Messenger and WhatsApp to raise awareness, get discovered, showcase products, collect leads, boost sales and much more. Whether on desktop or mobile, these strategies work seamlessly to have your message show up in the exact places where your audience spends their time.
Facebook & Instagram 2019: What Marketers Need To Know
The social media landscape is constantly changing and can be a real challenge for busy business owners to keep up with. Especially the two major platforms: Facebook and Instagram. Where should you focus for maximum results in 2019? What tactics are dated now and should be avoided? How can you get a head start on coming trends and get in pole position to leapfrog the competition? In this dynamic session, world-renowned Facebook expert, Mari Smith, will reveal the answers to these questions and more! By the end of the session you'll know:
1. The #1 biggest mistake almost everyone is making with their social media marketing and how to fix it.
2. The #1 most important area you need to focus on for maximum growth.
3. The TOP trend to pay close attention to that could 10x your business in 2019.
4. The highest converting social media strategies that are working today.
5. The easiest way to generate highly qualified leads that love you and love to buy from you.
How To Accelerate Your Business Growth Using Facebook and Instagram
Learn how you can easily grow and scale your business using Facebook and Instagram’s free and paid features. In this dynamic and interactive training lead by Mari Smith, the world’s premier Facebook marketing expert, you’ll learn the exact best practices and specific action steps to fully optimize your social media marketing. Takeaways include:
Why book Mari Smith?
Audience members receive many “aha’s” as well as practical strategies and tactics that they can implement right away. Mari is a “no fluff” type of speaker; she consistently delivers incredible value to her audiences and is always committed that everyone leaves with not only much more social media knowledge, but that everyone also feels better about him/herself, more empowered, more confident.
Mari Smith is one of the world’s leading social media thought leaders with deep expertise in Facebook marketing.
Often referred to as “the Queen of Facebook,” Mari Smith is one of the world’s foremost experts on Facebook marketing and social media marketing. She is a Forbes’ Top Social Media Power Influencer (currently #4 of 100), author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
Facebook recently selected Mari to hire and partner with as the company’s leading Small Business and Facebook Marketing expert, where she facilitates and teaches at the 2015 Boost Your Business series of live training events across the United States.
Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari as one of the Top Ten Social Media Power Influencers four years in a row, and Dun & Bradstreet Credibility named Mari one of the top ten Most Influential Small Business People on Twitter.
Mari’s background includes over twelve years in the fields of relationships, marketing and Internet technology. As a passionate social media leader since 2007, Mari travels the United States and internationally to provide engaging social media keynotes and in-depth training to entrepreneurs and corporations.
Mari often shares prestigious stages with notable leaders and celebrities; previous co-presenters have included Sir Richard Branson, the Dalai Lama, Eckhart Tolle, Tony Robbins, Paula Abdul, Chip Conley, and Arianna Huffington to name a few.
Through her training services, Mari teaches businesses and brands to become a true social business, with measurable profits from integrating proven social media marketing strategies. After applying Mari’s methods, her clients typically achieve significant increases in traffic, subscribers, lead generation and conversion, client growth, affiliates, lucrative strategic alliances and targeted media attention.
Mari Smith and her team have mentored countless social media departments and individual social media professionals in a variety of specializations. Plus, tens of thousands of business owners and marketers from around the world have attended Mari’s popular social media webinars over the past several years.
With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, LinkedIn, and Google Plus, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, Chicago Tribune, and Success Magazine.
On a personal note, Mari is Scottish-Canadian; she was born in Ontario, Canada, spent her childhood in a small rural Quaker community in BC, Canada… then lived in Scotland for two decades before moving to San Diego, California in 1999.