Branding and Competition
Based on Rick Barrera’s Wall Street Journal bestselling book, this program will show you how to radically differentiate your brand -- by designing and delivering extraordinary customer experiences that instantly differentiate your company. Discover how companies like Lexus, Google, American Girl, Tivo and others created huge brands in unbelievably short periods of time -- by identifying and focusing on the critical “TouchPoints” that matter most to their customers. Rick Barrera’s TouchPoint Branding will enable you to build a world-class brand in less time with less investment.
How well does your front line understand the needs, wants, goals and priorities of your customers? How well designed is your service organization to deliver on them? Does your front line understand what true, world-class service means -- as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands’ End, Apple and other service leaders?
Most sales are lost in the FIRST CUSTOMER INTERVIEW, because of poor research skills and poor interviewing skills on the part of the salesperson. In this highly interactive session, Rick Barrera, co-author of two best-selling sales books (Non-Manipulative Selling and Collaborative Selling), will teach your team how to be instantly relevant to your customers. He’ll show them how to ask the five critical questions that will immediately identify your customer’s greatest pain. Once the pain is revealed, Rick will show your team how to collaborate with your customer to find the most appropriate solution -- and move toward rapid implementation. If you want your team to sell more in less time, this is the perfect program for your next sales meeting.
Future Trends and Innovation
This intense presentation underscores the need for companies to redesign their thinking, their processes and their people to deliver innovation, speed and greater customer value. Participants in this program will go beyond embracing change, to become change leaders. Rick’s trademark Deep Customization process really shines through here.
Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.
It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion! In his bestselling book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty (Penguin Putnam - 12/04), Rick shows how an increasing number of cutting edge firms are building breakthrough brands in record time. Rick offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create unshakable customer loyalty. Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.
Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.
Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark approach to customization is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating listeners!