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Shawna Suckow

Shawna Suckow

The Buyer Insider
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Program Descriptions

The sales role is evolving rapidly in the era of Relationship Marketing, and no industry is immune. Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just three years ago. Following the recession, they changed how they behave, how they prefer to interact with companies, and how they make their buying decisions. The role of the salesperson therefore has to shift, to meet new expectations. How can you position yourself to capitalize on the shifting consumer landscape? What do consumers really want today? What will influence them to choose you over the competition? (hint: it’s not always price!). What will they pay attention to in this era of media overload? In this session, Shawna will share her research-backed formula to connect better with prospects, convert more business, and generate more referrals. She knows what’s working and what’s not, so you can hit the ground running the very next day.

This session will:

  • position you better for the immediate future and prepare you for coming shifts in the years ahead
  • showcase new ways to use old tools that will save you lots of time and frustration.
  • highlight new tools and strategies that will help you market better, sell easier, and ultimately drive revenue in 2017 and beyond.
  • Videos

    Biography Read more

    Shawna Suckow, CMP, was a million-dollar buyer for more than 20 years. She brings that experience to the stage to deliver a unique message of how both B2B and B2C customers think, and how they've evolved following technology advancements and culture shifts. 

    She's studied buyer behavior extensively. She knows what's working in sales and marketing right now (and what's not!), and strong opinions on what the landscape looks like in five to ten years. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone.  She's now spoken on 5 continents and in 12 countries.

    Honors include being named to the TNW Top 100 Tech & Business Women Speakers in 2015, Top 25 Women in the Meetings Industry in 2015 by M&C Magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. Her third book is due in late 2016: Don't Become Extinct: Join the Sales Evolution!

    Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her teenagers don't agree. 

    Her philosophy: "What are you waiting for? Take the risk or you will never know what could have been."

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