Shawna Suckow

Add To My Speakers
Add To My Speakers

The Buyer Insider

Check Availability
  • Fill out this form to find out the availability for any of the speakers added to your list or Call Us 1-800-345-5607
  • Event Dates
    Date Format: MM slash DD slash YYYY
    Date Format: MM slash DD slash YYYY



1 Video(s) By This Presenter

Shawna Suckow The Buyer Insider

3 Programs By This Presenter

Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American B2B buyers are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?

There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get consumers to focus on their marketing efforts. As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and we’ve grown intolerant with interruption marketing. How can you break through this cluttered marketing landscape to get the attention of your desired audience? This session will reveal research that shows what’s working, and what’s not. By looking through the lens of your desired customers through recent research, you’ll get a fresh perspective on how to approach your marketing challenges. This eye-opening session will leave you with five fresh ways to rethink your marketing strategy.

There’s one constant in in consumer behavior: Change! We’ve never experienced more change in how people buy than in the last five years. Keeping on top of what consumers want is more of a challenge than ever. Technology constantly evolves, buying habits continuously confound, and frustration is commonplace with sales and marketing teams trying to stay relevant. Whether you’re a large or small company, customer acquisition and retention is key. There’s no doubt that there are major and minor shifts in B2B and B2C consumer behavior that will impact your business in the year ahead. Through revealing research and case studies, Shawna will unveil insights that will help you empower your team to have their best year ever.

Topics and Expertise

Click to Explore other related speakers

Sales Strategies Marketing Customer Service Consumer Behavior
By continuing to browse, you consent to our use of cookies. To know more, please view our Privacy Policy. Hide