- He is an Executive Creative Director at Adobe and has been named an Adobe MAX Master speaker for the past two years.
- He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014.
Adam Morgan is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for more than 23 years. He’s a keynote speaker at conferences and events—and was named an Adobe MAX Master speaker for the past two years.
Before Adobe, he was a creative director at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. To read one of his articles on data-driven creativity or more about his new book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design to your clients and stakeholders.
One of the endless debates in marketing is focused on a simple question—do creative ideas work better? Creative teams approach business with emotions, while many leaders focus on financial numbers and logic. Some think that creative ideas are just window dressing, others see design as a secret weapon. And while this debate has continued for decades, thanks to new studies in science, we now have an unbiased answer.
In this presentation, Adam uses hard science to prove why creative ideas are better for the bottom line. It’s no longer a subjective topic. He explains what’s happening in the brain when we are exposed to creative ideas and offers real-world examples of how business can better balance logic and emotion to grow. For creatives, this gives ammo to prove why their ideas are valuable. And for logical leaders, this helps remove the fear and uncertainty around emotions in marketing. Join Adam as he presents his five-year epic quest to prove how emotional ideas impact income more than a straightforward message.
Takeaways from this presentation:
• Proof that creative ideas work better than boring, straightforward messages
• How the brain is designed to process creative ideas
• Real-world examples to better integrate creativity into business processes
“Adam Morgan never disappoints! And no I’m not a friend or family! He does a great job of breaking down complex topics into simple, tactical definitions. Wish everyone on my team could attend this session. Was excited to attend this course and was not disappointed. Thanks!”
“Adam Morgan is amazing, this was one of the top session for me. Incredibly relevant. Exceptionally presented. On top of the content, the slides were stunning. I want him to be my mentor.”
“I had been waiting for this session from day 1 and it did not disappoint. Great speaker who really gave out beneficial, thought provoking information on career development. It was exactly the information I wanted to know.”
“Loved this session. I learned so much, felt inspired, was given a reality check, and lots to think about and work on. I think there should be more sessions like this about workplace and actually applying all your skills. Creativity is great and everything, but without direction, where do you go? What do you do? That’s why this session was so great. It was real.”