Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners out of their funk and marching forward. Barry applies simple, strategic steps to facilitate change for entrepreneurs.
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years.
After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.
His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. It has been translated into Korean and German. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy was published by Pearson in March 2012.
Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show. He hosts his own radio show, Business Insanity Talk Radio, and writes regularly for the American Express Open Forum, Forbes.com and Crain’s Chicago Enterprise City.
What you did to get your business to where it is today, is not what you need to do to get it where it needs to be now. Businesses growth requires different actions as the market changes. Barry has identified 6 ways that businesses get stuck, causing their growth to slow. By simply making changes to these ineffective patterns, your business can start to flourish again. Areas discussed are sales, marketing, finance, personal productivity, managing employees and customer experience.
Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that with customers. Unfortunately, managing all the other parts in a business and the people “gets in the way”. This is a high-speed presentation that will rapidly go through the best 25 tips, tricks and work arounds for anyone in a small business to be able to accomplish critical tasks in seven steps or less.
The best way to debunk myths about start-up business is to tell the truth: You truly have to be crazy to start a business. Entrepreneurs live at the complex intersection of business, financial health, physical well-being, spiritual wholeness and family life. Tidbits of insight will vaporize isolation, encourage self-reflection and refresh the spirit of anyone running their own business.
Most small business owners don’t like to sell. But even if you have a great product, you can’t grow your business without selling your product or service. Barry shares his simple and quick shortcuts to keep your sales pipeline full and turn your prospects into customers.
When business is booming, small business owners ignore their sales and marketing efforts. Then, when business slows down, they turn your attention back to sales and marketing. This is a hamster’s wheel to nowhere. Their business will remain flat-lined in this “Double Helix” treadmill. Barry shows how to grow a small business by tossing out the old paradigms and traditional sales techniques with easy to follow step by step guide.
The biggest challenge for independent retailers is the massive big box stores and their seemingly ever-present sales reach online. Many just want to give up because they think the situation has little promise. Barry teaches how every small retailer can compete and win against the big guys with five proven techniques to attract and keep their customers.
One of the biggest fears that small business owners have is that if they raise their prices, then their customers will leave them. Barry shows how to raise prices annually and not only keep the customers they have but attract new ones!
Many small business owners know they need to do marketing but are not sure where to start especially on their small budget. Barry demonstrates on how to put together a marketing strategy on a limited budget and get the results that is needed to grow any small business.
Most customers are flooded by daily email and most of it goes unnoticed. This is a problem for small business owners that use email marketing. Barry shows how and when to send email communication that not only gets opened but acted upon.
Small business owners are typically listed on social media. Unfortunately, they approach this new marketing with very little strategy and seem to react to it. Barry details how social media may actually be hurting your business and what steps need to be taken to use it to the company’s marketing advantage.
One of the most difficult elements of growing a business is hiring and the right team members. That is why it is critical to be slow to hire and quick to fire. Unfortunately, not many business owners follow this advice. Instead, they hire the first person that reasonably fits the role before they’ve learned a lot about them. Then, if the employee doesn’t work out, they hesitate to fire them. Barry shows how to stop the employee merry-go-round and effectively hire, train, manage and fire people to provide the maximum leverage for every business.
Many small business owners struggle with hiring the new millennial. If they are successful, they then need to figure how to retain them. Barry explains what millennials really want and how to leverage their expertise in your company.
For managers, it seems they are always running out of time while their staff is running out of the office. Why are managers always more busy than the people that work for them? It is because they do not know how to delegate. Unfortunately, they believe it is far easier to do it themselves than train their staff. Using the classic Harvard Business School case study, “Who Has the Monkey?”, Barry shows managers how they can learn to delegate to their staff and leverage their time to grow their company.
People no longer want to buy products, they want experiences and to form relationships with the companies they do business with. Technology use to give large companies the advantage in this area. Barry demonstrates how new cloud and applications can now give small businesses the same power on a fraction of the budget.
Customers believe that most things they buy are commodities and can be purchased anywhere. This is why they now focus on the actually customer buying and service experience. While most small businesses see customer service as a expensive after thought, Barry shows 5 techniques that can instantly improve any customer’s experience and bring the company more sales.
For a long time, a company’s commitment to outstanding customer service began and ended in its mission statement. The goal of the customer being number one in most companies is not translated into tactics for training the staff. The truth is that customer service has become the key marketing weapon. In this new age of social media, traditional advertising has become all but meaningless while customer reviews, or “earned media,” take center stage in a customer’s buying decision. Barry teaches how to create an effective Customer Service Manifesto that always boosts sales.
Most small business owners spend a ton of energy and time worrying about their financial obligations. Very few read and understand their monthly financial statements. Recent surveys indicate that only 5% of business owners understand the secrets to overcoming the crunch and never being short of cash again. Learn them in this session and never run out of cash again.
The most popular funding sources for small businesses used to be their own bank account, family, friends and the bank. Now new online resources are available that make available more money than ever before. Barry shows how to use these new tools effectively and how to create a compelling story that gets funded.
Most small business owners have no experience managing the finances of their company. But there are tiny habits that they can make a big difference in their bottom line. Barry shows 10 daily and monthly habits that can help boost any company’s profit.
Stop confusing being busy with productivity. Busy is doing any stuff, while productivity is getting the stuff done that will move the small business forward. In addition, every employee will mimic the way the owner works. They could soon have a team filled with inefficient, multi-tasking workers all running around chasing their tails. This session uncovers ways to get more done in half the time using “micro-progress techniques”, even in this interruption-based culture.
Barry shows you how to build value in your business that a buyer will pay the most money for. This takes careful planning and preparation on the financial, people and processes sides of the company that will lead eventually to a big payday. Even if you are not considering selling, Barry’s steps will increase current shareholder value.
As they say, it’s not the price you sell it for, it’s what you get to keep. Most due diligence results in a lower price for the seller. In this session, Barry shows you how to be prepared and thrive during the process instead to keep the purchase prices that was agreed to. Barry also discloses why 50% of deals fail during this stage.