Bob DeStefano

B2B companies understand the importance of online marketing for their current and future success. Unfortunately, most have only achieved modest success from their online marketing investments. What they are missing is the proven formula for success and this presentation will show you how to implement the 7 key elements of a successful B2B online marketing strategy. You will learn the proven approach to harness the power of an integrated online marketing system to continually generate new leads and sales, increase business from existing customers and maximize the return from your marketing investments.

For generations, industrial and B2B companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, have rendered your old marketing and sales tactics inadequate. If you’re still relying on marketing strategies from past decades, your company’s success may be in question for the next decade. It’s time to step up and take action. But what should you do? This powerful presentation will provide you with a roadmap to prepare your marketing and sales team for success in the connected world.

Social selling has become extremely important because the role of the salesperson is changing dramatically as Millennials are taking over the workforce and buying process. The following statistics demonstrate this change:

Is your B2B Website a lead generation machine? Your Website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their Websites for lead generation – offering nothing more than passive online brochures. This powerful presentation will provide you with a practical roadmap for transforming your Website into a Lead Generation Machine. You will learn the key ideas to identify the small Website fixes that will payoff big to transform your site into your most powerful marketing tool.

Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Facebook, Twitter and YouTube empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results? This powerful presentation will show you how to unlock your promotional potential with social media marketing leveraging content marketing, blogging, YouTube, LinkedIn, Facebook, Twitter and other social media.