Bradley Rapier is an award-winning, Emmy-nominated choreographer, speaker, and cultural innovator with over three decades of experience in dance, production, and leading teams and talent from Hollywood to Broadway. Known in the hip hop community as “Shooz,” Bradley grew up in Calgary, Alberta, the son of an esteemed physician and Canada’s first Black beauty queen. Though expected to follow a traditional path to medicine, he discovered a new calling in the groove, a way of life that values presence, adaptability, and authentic connection over performance or perfection.
In Los Angeles, Bradley founded one of the city’s most influential hip hop dance companies, working with dancers who would later join The JabbaWockeez and Cirque du Soleil. His artistry has taken him from Hollywood sound stages to Broadway theaters, collaborating with the acclaimed directors of Hamilton, Motown the Musical, and Jersey Boys. He was the creator of the acclaimed Off-Broadway production GROOVALOO, and his choreography has been featured on The Ellen Show, So You Think You Can Dance, Dancing With the Stars, Jimmy Fallon, and Disney’s feature film World’s Best. Bradley also served as creative director of L.A.’s Cantinas Arts Foundation.
Bradley developed Groove Theory, a framework that helps leaders create atmospheres where productivity, creativity, and well-being soar. He spent years as an adjunct professor at the University of Southern California, bridging academia with street culture, and today brings his signature Step in the Circle Framework to executives, entrepreneurs, and creative communities. His message is simple yet transformative: life is not about the moves we make, it is about the groove that unites us, grounds us, and allows us to engage fully in work, relationships, and culture.
Now based in Austin, Bradley continues to blend storytelling, artistry, and leadership insight to activate audiences around the world. Whether on stage, in the boardroom, or in cultural spaces, he challenges people to move beyond comfort, ditch the script, and step boldly into the circles that matter most. Bradley’s first book, “Step in the Circle” is set to be released Spring 2026.
