Bridget Brennan

Marketing to women isn’t about excluding men; it’s about excluding stereotypes. Strategies that were viewed as contemporary only a few years ago may be considered outdated or even patronizing today. Stay one step ahead of cultural changes and create stronger customer connections with insights from Bridget Brennan. In a program based on the wit and wisdom of her wildly popular book, Why She Buys, which was called “essential reading” by The Wall Street Journal, you’ll learn why pink is not a strategy and gain a deeper understanding of the world’s biggest consumer market. Audiences leave Bridget’s program with the ability to evaluate marketing, branding, sales and product design through a powerful and inclusive new lens. She educates participants on the modern protocols for connecting with women buyers and provides the roadmap for navigating – and winning – the future.

A bad customer experience can kill a woman’s intention to buy, no matter how much she wants the product. Bridget Brennan, the world’s leading expert on women consumers, reveals the common behaviors that alienate women in marketing and sales, and simple ways to course- correct and kick-start growth in your business. Women are the world’s most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right. Avoid the classic mistakes and learn how to be best-in-class. Bridget will cover the big trends driving spending, best practices on how to engage women with an inclusive approach and Monday morning strategies to implement immediately. Winning becomes a lot easier when you are the business that women choose, instead of your competitors. If your business is looking to take your team’s sales skills to the next level, this is the presentation for you.

Raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of the most important retail demographic: women. Elevating the customer experience is opportunity number one and can be your most powerful competitive advantage, but only if you execute. In this entertaining and thought-provoking program, Bridget Brennan educates audiences with insights, stories and examples of how to leverage the brick- and-mortar “home court” advantage; how to move from transactional to holistic selling; and how to craft online strategies that capture the attention of a female-dominated marketplace. Women’s buying patterns are changing fast. Bridget brings you the knowledge that helps you navigate these changes and win the business of the world’s most powerful consumers.

Women are the best compass for a changing world. In this inspiring keynote program from Bridget Brennan, audiences learn how women are creating the future of buying for all generations – and all genders – in the marketplace. She provides the insights, education and context for major shifts in consumer culture that every business can leverage to grow sales, deepen customer connections and increase brand relevance.

Bridget’s program helps your team apply this knowledge to marketing and sales efforts. From broad demographic changes to gender-culture evolution, Bridget offers techniques for breaking through the clutter, being more inclusive and staying relevant with the world’s most powerful consumers.

In an inspiring program that is ideal for women’s leadership conferences, Bridget Brennan reveals the extraordinary ways that women’s influence is reshaping business as we know it. Women are the engine of the global consumer economy, driving 70-80% of consumer spending. Their power and influence have an enormous impact on business and society in every part of the world. Celebrate the pride and progress of women and learn the power of an inclusive approach to engaging this crucial market. Bridget’s stories and examples of women’s achievements in business, educational attainment and earning power leave audiences feeling inspired and ready to flex their economic muscle to change the world.

Networks are like gardens. They need water, sunshine and care, or the next thing you know, all you’ve got is a field of weeds. How well are you tending your garden? Acclaimed author and Female Factor CEO Bridget Brennan leads an inspiring program on networking and mentorship in the age of social media and remote work. She shares insights from her own career journey as an author and CEO and talks about the primary ways that networking and mentorship have changed, and how to leverage these changes to increase success at work – no matter what your level. Audiences learn the #1 secret to successful relationship-building and leave this program understanding how strong relationships with colleagues enhance every career, every job and every corporate culture.