Bridget Brennan is one of the world’s leading experts on how to deliver an inspiring, human-centered customer experience in the smartphone age. She is the author of the acclaimed book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers” (Crown Business), which was called “essential reading” by The Wall Street Journal. Brennan is the Founder and CEO of the strategic consultancy, Female Factor and a contributing writer for Forbes.com and Paris Retail Week.
Brennan brings game-changing insights about the world’s dominant consumer force – women – to the forefront of businesses around the world. Through her firm, Female Factor, she has conducted research with thousands of people on their purchasing habits and preferences, and provides counsel to companies on how to better serve their customers, clients and decision-makers. Brennan was named a “Woman to Watch in Retail Disruption” by the think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team.
Brennan is a frequent speaker at top universities, such as The University of Notre Dame, Northwestern University, the Kellogg School of Management (one of the top-ranked business school in the U.S.) and many others. She developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others.
Prior to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division, for which she was named “U.S. Public Relations Agency Professional of the Year” by PR News. A graduate of Texas A&M University, she is based in Chicago, the headquarters of Female Factor.