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Bruce Turkel

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Building Brand Value

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5 Video(s) By This Presenter

Bruce Turkel Speaker Show Reel
Bruce Turkel
Book Signing Story- How Do Brands Work?
Interactive Harmonica Experience
You Control Your Own Brand

3 Programs By This Presenter

According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. “Researchers have revealed turnover patterns that can explain why so many are quitting in droves right now.

Employers looking to stop the exodus should pay attention: Much of the onus is on them to give workers better reasons to stay. Research has shown that people tend to quit their jobs after experiencing a “turnover shock”: a life event that precipitates self-reflection about one’s job satisfaction. Shocks can be positive, like grad school acceptance or a new baby, or negative, like a divorce or sick relative. Or they can be global catastrophes like COVID-19 that upend every aspect of daily life.”

While many people might leave their jobs thanks to a blessed occasion or simply because they’re bored or looking for something new, that’s not always why we make changes. Sometimes change is forced on us by circumstances we’d rather not have to deal with.

This is exactly what Bruce Turkel explores in his latest book, Is That All There Is? Real estate professionals call these circumstances the Seven Ds—Divorce, Downsizing, Disease, Disability, Disasters, Debt, and Death. Other than the blessings of a larger family or greater income, the Seven Ds are the main reasons people sell their homes and look for new places to live. They can also be the reasons why people finally decide to ditch their careers or their lifestyles and move on, especially if you add two more Ds—Dissatisfaction and Disappointment.

Audiences will learn:

  • Why workers are leaving their jobs in record numbers.
  • What actions employers can take to stop the exodus and retain their people.
  • How to replace a “change management” with a “growth management” mindset.
  • How purpose drives retention in the new world of work.

     

Less than 10 years ago the key to selling your brand was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you. Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business. Success today requires you to turn the lens around and focus relentlessly on your customer. Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper. Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.

Your audiences will learn:

  • How to uncover the motivations of today’s consumer.
  • The real leadership difference between features and benefits.
  • The critical difference between content and context, and how it can multiply your sales.
  • The special sales secrets that are hidden in plain sight.
  • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

While they’re laughing, your audiences will also be learning:

  • The three universal branding myths that are holding your company back.
  • The simple difference that sets all great brands apart
  • How to develop this game-changing difference for your brand.

Topics and Expertise

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Reviews

“Bruce Turkel rocks! Fascinating presentation of relevant information – he kept our audience completely engaged!”

— IFCO Systems

“What a great opening keynote presentation! Our attendees were buzzing about it at the conference and well into the next week on Twitter and Facebook. We are in the midst of launching our association’s new brand so the timing of your presentation was just perfect! It is very important to us that we give our members and industry partners valuable tools that they can take back to their perspective places of business. We feel very confident that your presentation accomplished that.”

— Ohio Travel Association

“I am in awe of your ability to captivate a room filled with nearly 200 business leaders – eager to take your words of wisdom and turn them into plans of action. You are, and have always been, a master of motivation and I thank you for opening our Goals Conference with the energy, enthusiasm, and excitement that you did.”

— Coral Gables Chamber of Commerce

“You were the highlight of our meeting! Your subject on the brands was right on and through our survey I am getting great reviews on your presentation.”

— Intercontinental Hotel Group

“Bruce, you kicked off our conference with your energy, enthusiasm and entertaining insights into people, brands and music! What a great way to start the day – hundreds of ‘doubtful’ people playing music and laughing together first thing in the morning. Thanks to you, innovation was more than just a trite buzz word, setting the tone for the rest of our time together. You provided a completely innovative group experience!”

— Corporate Housing Providers Association

“Thanks Bruce! You were a significant part of the success of the event. Thanks for being with us today. We had terrific responses from your keynote. Your Mom would be proud! We’ll stay in touch. Thanks again.”

— Connecticut Department of Tourism

“We’re reactivating for the tourism industry and Bruce’s keynote content was perfect timing… Thank you Bruce!“

— Chairman, World Meetings Forum

“It was amazing! Bruce really connected the dots to marketing & branding & how to create value there.”

— Contech Engineered Solutions

“Great how Bruce engaged our personnel!”

— Madeleine Crouch & CO

“Fantastic! Bruce really hit the points we wanted to communicate.”

— Vice President of Sales , Kimball

“He was amazing! Very dynamic! Very Energetic! The group loved him!”

— Kimball

“Conference was terrific! Bruce did a terrific job of presenting and motivation…”

— Chief Strategy Officer, Enterprise Holdings

“Bruce taught us a lot… he shined a light on things we need to be thinking about. It was a really engaging and fantastic session!“

— Vice President of Sales and Marketing, Kimmel Center

“Bruce was the opening guest speaker of our annual marketing summit and was sincere, entertaining, educational and ‘real world’ in a way that our team really appreciated. We are beyond pleased that we selected Bruce to speak at our summit.”

— Chief Marketing Officer, BACARDI USA

“Bruce has these unique perspectives that create incredible solutions. His solutions produce phenomenal RESULTS. And, Bruce truly cares.

I highly recommend the Bruce Turkel experience – seeing him speak or working with him and channeling his brilliance to your benefit.”

— CEO, Discovery Channel

“You were rated as the Conference’s top speaker and a very high percentage of attendees requested that we bring you back again.

You’re our #1 speaker for conferences!”

— Program Manager, HOW Design Conference

“Bruce is an incredibly gifted, engaging and dynamic speaker. His deep knowledge of the drivers of economic development and how best to use them to market yourself successfully make him unique.”

— President & Publisher, Miami Herald Media Company
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