Chris Malone is Founder and Managing Partner of Fidelum Partners. He leads the firm’s Customer Insights and Strategy practice that helps clients develop growth strategies that drive their business performance.
Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually.
Chris is also co-author of The Human Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing in October 2013. Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
Groundbreaking research by Fortune 500 business executive Chris Malone and renowned social psychologist Dr. Susan Fiske at Princeton University, has yielded a deceptively simple but important finding: as customers, we engage with and become loyal to companies and brands in precisely the same way we do with other humans – on the basis of their warmth and competence.
The implications of these findings are enormous, because widely accepted business practices are completely at odds with our natural triggers of engagement, trust and loyalty. Once exposed to these insights, attendees will be inspired to challenge conventional wisdom and change the way they manage, market and sell their products and services.
“A consummate professional from start to finish, Chris gave a presentation that was not only intellectually stimulating and emotionally touching, but that was also specifically tailored for our audience. His delivery was flawless and he challenged our attendees to truly ‘think outside the box’ and contemplate what it means to be a HUMAN brand in a digital age, I would definitely recommend Chris as a keynote speaker for any organization.”
“Chris Malone is one of the most polished story tellers I’ve had a pleasure to listen to. Through his presentation, he shared several engaging stories that demonstrate how great brands act like real human beings.”
“Chris Malone’s presentation was the hit of our annual conference. And I’m not just saying that, we surveyed our attendees and the vast majority selected his keynote as the best. We felt the content was applicable to small businesses and large corporations alike. His presentation was excellent and had the audience deeply engaged.”