- DP shares stories about marketing and branding techniques and relates it back to his experience from top companies such as Coca-Cola.
- DP’s keynotes are loved by business leaders and marketing experts to think about branding outside of the box.
THE ‘D’ is for DAVID.
THE ‘P’ is for PAUL.
And the ‘Knudten’?
It’s pronounced ‘canoe-ten.’
As an over-a-quarter-century veteran ad man, DP Knudten has worked as a copywriter, Creative Director and Marketing Strategist on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, ClosetMaid®,
Georgia-Pacific®, and Great Wolf Resorts®. His résumé includes tenures at ad agencies such as DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.
A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction BrandingTM approach to move people—and product—for companies throughout the United States.
DP cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca Cola and its various brands. You will never see him drink a Pepsi product, ever. He’s also worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida. Ask him to see the TV spots. If you love dogs, you’ll love them.
DP developed his proprietary BRANDNatureTM branding and messaging system by combining and refining the branding best practices he experienced at McCann Erickson, DDB Needham, and several other regional agencies. Then he added a little extra spice of his own to create a process that helps identify, purify and codify the true story of your personal or company brand to create advertising and marketing strategies that attract, engage, and convert.
Co-author (with Spencer X. Smith) of ROTOMA—The ROI of Social Media ‘Top of Mind,’ and the creator/producer/host of the popular The ROTOMA Podcast and NONFICTION BRAND podcasts, DP is a recognized expert in the fields of personal / small business branding, creativity, and the intersection of culture and branding. A sought-after speaker, he presents a range of provocative and entertaining talks featuring his unique POV and processes to companies and groups throughout the United States. DP’s latest (ad)venture is NonFiction BrandversityTM, an online community for passionate personal and small business branders.
“Know who you are. So you can be it.” That two-sentence call to action succinctly sums up what the NonFiction BrandTM philosophy, and DP the person, are all about.
If you’re waiting for inspiration to show up, it might take a while. This presentation focuses on a set of proven creativity producing tools, tricks, and techniques for whenever you’re staring at a blank page AND a deadline that just won’t wait for your muse to show up for work.
Commodities are bought for the lowest price possible. But brands? They’re purchased at a premium. Is there such a thing as a premium commodity? Why yes, there is, and this example-filled talk proves it, and shares a ton of ideas on how branding your ‘completely true / completely you’ value and communicating it to the world can work for you.
You know you need both, but which comes first? The quick answer? Either. But as this entertaining, informational and actionable presentation lays out, the first step is tounderstand how these critical components of business intersect and interact. By the end of this fast, fun and fascinating talk, you’ll know the only right answer is: BOTH.
Everybody wants to know if their social media efforts are worth the time and budget they allot to it. To know if it is, just ask any high performing salesperson where they want to be with their customers before they’re in the market, when they’re in the market, and even after a successful sale. Their unanimous answer: top of mind. That’s what this presentation is all about: leveraging the power of social media to keep you front & center in your customers’—and potential customers’—minds.