THE ‘D’ is for DAVID.
THE ‘P’ is for PAUL.
And the ‘Knudten’?
It’s pronounced ‘canoe-ten.’
As an over-a-quarter-century veteran ad man, DP Knudten has worked as a copywriter, Creative Director and Marketing Strategist on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, ClosetMaid®,
Georgia-Pacific®, and Great Wolf Resorts®. His résumé includes tenures at ad agencies such as DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.
A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction BrandingTM approach to move people—and product—for companies throughout the United States.
DP cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca Cola and its various brands. You will never see him drink a Pepsi product, ever. He’s also worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida. Ask him to see the TV spots. If you love dogs, you’ll love them.
DP developed his proprietary BRANDNatureTM branding and messaging system by combining and refining the branding best practices he experienced at McCann Erickson, DDB Needham, and several other regional agencies. Then he added a little extra spice of his own to create a process that helps identify, purify and codify the true story of your personal or company brand to create advertising and marketing strategies that attract, engage, and convert.
Co-author (with Spencer X. Smith) of ROTOMA—The ROI of Social Media ‘Top of Mind,’ and the creator/producer/host of the popular The ROTOMA Podcast and NONFICTION BRAND podcasts, DP is a recognized expert in the fields of personal / small business branding, creativity, and the intersection of culture and branding. A sought-after speaker, he presents a range of provocative and entertaining talks featuring his unique POV and processes to companies and groups throughout the United States. DP’s latest (ad)venture is NonFiction BrandversityTM, an online community for passionate personal and small business branders.
“Know who you are. So you can be it.” That two-sentence call to action succinctly sums up what the NonFiction BrandTM philosophy, and DP the person, are all about.