Ed Brodow is the world’s top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed the “King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. Ed is the bestselling author of seven books including the business classic Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals.
Ed has enthralled more than 1,000 audiences in Paris, Milan, Athens, Madrid, Frankfurt, Tokyo, Singapore, Bangkok, Sao Paulo, Bogota, Nairobi, Montreal, Washington, and New York with his high-energy delivery, infectious humor, and practical ideas on the art of negotiation. His client list includes many of the world’s most prominent organizations, notably Microsoft, Goldman Sachs, Starbucks, Learjet, Raytheon, AT&T, Hyatt, McKinsey, Ahold Delhaize, Johnson & Johnson, The Gap, Ritz-Carlton Hotels, Revlon, Zurich Insurance, British Aerospace, Google, Exxon Mobil, the IRS, and the Pentagon.
A nationally recognized television personality, Ed Brodow has appeared as negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. Followed by hidden TV cameras in New York, Boston, and San Francisco, Ed proved to American consumers that they have the power to negotiate better deals in department stores and retail malls. His innovative negotiating strategies have been showcased in The Washington Post, Los Angeles Times, Wall Street Journal, The Globe and Mail, Entrepreneur, Business Week, Smart Money, Forbes, and Selling Power.
For more than two decades, Ed’s acclaimed Negotiation Boot Camp® Seminars have set the standard for “how to make a deal” in Corporate America. His concept of negotiation consciousness has helped thousands of business executives apply critical thinking to their decision-making process.
A true “Renaissance Man,” Ed has been a Fortune 500 sales executive (IBM, Litton), US Marine Corps officer, novelist, and Screen Actors Guild member with starring film roles opposite Jessica Lange, Ron Howard, and Christopher Reeve.
Cambridge University Press in the UK selected Ed’s signature “Meatball Sandwich” story as the paradigm for excellent story telling, acclaiming his talent for setting the scene, creating drama, involving the audience, establishing credibility, delivering the punchline, and linking to the theme of the presentation.
When you book Ed Brodow as your Keynote Speaker, you are ensuring that your audience will be in the right frame of mind to maximize their experience of your meeting or convention. Your audience will be:
Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. His message is that you can overcome the current economic malaise and outpace your competition by utilizing core negotiation techniques, such as aiming high, challenging negative assumptions, and improving listening skills. Ed’s stories — exciting, funny, and to the point — provide the dynamic pacing. Audiences love how Ed relates his talk to their unique issues. Ed’s practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.
When more than 400 senior HR professionals were asked to name the most important skill their employees will need in the next five years, critical thinking ranked the highest. Negotiation expert Ed Brodow explains how your organization can import critical thinking to improve all areas of the organization. Benefits of critical thinking: it helps maintain effective leadership, promotes creativity, improves team performance, and enables people of diverse backgrounds to work together. Critical thinking forces managers and employees to look at a situation and weigh all possible solutions before coming up with a final answer.
When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say no. Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”
Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, primates, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”
In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned the five pillars of optimism: aiming high, maintaining negotiation consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done.
Ed Brodow debunks the myths of success as he shows your audience how to lead a more personally fulfilling life. Based on his critically acclaimed book, Beating the Success Trap, Ed argues that balancing the competing aspects of your life is more important than money, fame, status, and power. With insight, humor, and self-revelation, he challenges our toxic definition of success: Instead of envying people who have more money or fame, create a balanced lifestyle that fits your own temperament and preferences. In this increasingly complicated world, success is the result of taking risks, maintaining a sense of balance, and being true to yourself. Your audience will walk away feeling more excited about their jobs and their lives.
“We had two objectives: a) laying out a framework or checklist for negotiating effectively, b) bringing fun & unique illustrations to really bring forth the steps in the framework. Ed did both very effectively. He is a very bright and interesting person with intellectual breadth that is rare.”