Eddie Osterland

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2 Video(s) By This Presenter

Eddie Osterland – Where in the World is Eddie?
Eddie Osterland

3 Programs By This Presenter

America’s 1st Master Sommelier will show you how to create a special experience and add value to your next business meeting or social event.

You’re at a fancy downtown restaurant for dinner with a million-dollar business deal on the table. The waiter hands you the wine list. Now what? So much for that shiny MBA and your powerful business connections! What matters right now at this moment is your wine IQ—and your ability to entertain this client in a way he or she will never forget.

When it comes to hosting a big business meeting or important sales events, you will discover how to entertain business clients and business associates to close more big deals with ease, knowledge, and confidence, using good wine and food as the ingredients to build strong and lasting business relationships. This reassuring and comprehensive guide to making an overwhelmingly positive impression will help you to:

  • Transform boring business meetings and sales functions into memorable social events that people will want to attend again and again.
  • Use business entertaining as a powerful client development strategy to Close More Big Deals.
  • Get world-class customer service in upscale restaurants even on the busiest nights.
  • Create dynamic pairings of great foods and great wines.
  • Success is always in the details, so master the finer points of entertaining before your next big business event.
  • Build long-term business relationships based on the time-honored principles of courtesy, generosity, and old-world hospitality.
  • Learn Eddie’s “Seven Power Entertaining Tips” from his new book: “Power Entertaining: Secrets to Building
  • This event is an alternative to any client’s opening night cocktail/networking reception. As guests enter the venue, they are issued Passports by America’s 1st Master Sommelier, Eddie Osterland (currently only 147 in the U.S.). The Passports direct them to various stations throughout the room that feature delicious wines and appetizer combinations from the most famous wine producing regions of the world.

    As people move from station to station, Eddie is there for their one-on-one questions and answers.

    Benefits: This event is a novel way to “kick-off” any meeting. It creates movement throughout the room. Participants learn what kinds of wines work better with foods. (They are not just Chardonnay, Cabernet or Merlot.) It offers a great opportunity for networking and building rapport amongst attendees. Often people feel uncomfortable at these receptions, feeling that they have to make idle “chit- chat”. The wines are strategically chosen to enhance the hors d’oeuvres, offering guests something to talk about. People never bring pens and paper to events and therefore never remember what specific vintages or precise food & wine pairing they experience. The Passport they are issued describes all of the foods and wines of the evening, and thus serves as a useful and informative souvenir of your event. Also, it adds value to the event because the guests leave with some new ideas on how to serve unique foods and wines, as well as their “Passport” souvenir with all of the wines listed for their use later! Planning: Eddie will work with your caterer or chef to create these unique wine and food combinations. Wines can usually be selected from good wine lists and when it comes to impressing the client, wines can be brought in. Eddie feels that one should spend more money on wine during a reception, rather than dinner because that’s when the guest’s palates are at their sharpest!

    All business has at its foundation a relationship between trusted individuals. In order to grow your business you need new clients. One of the best ways to achieve this is to take prospects out for lunch or dinner. This can be done in hotels and restaurants or from your home.

    In order for this to be successful you must learn how to do this differently than everyone else so that people want to associate with you. Forming new relationships is the basis of all new business growth. Understanding the challenging economic times, Eddie offers some very insightful strategies on how to stand out from everyone else.

    Take away value:

  • Develop insider’s knowledge on how to really use a restaurant. Making a reservation is where everyone else stops. You need to form a relationship and dedicate your business entertaining to just a couple of restaurants. You want to be their star client and receive VIP treatment always!
  • Restaurant Wine Savvy-Learn how to communicate with hotel, food & beverage directors, catering managers and sommeliers when on the road. Show them you know the ropes and they will treat you and your clients differently.
  • Discover new client appreciation strategies along with useful annual premiums that will keep you on their minds all year long.
  • Develop confidence in your ability to taste wine like a Master Sommelier. Few business people possess this skill. Use this and it will change the way people think about you and your company.
  • Understand the principles of food & wine pairing so that you can create an experience that people will always remember you for.
  • Learn how to Close More Big Deals using Power Entertaining tips.
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