Success breeds success, right? Or, how about being near success?
In a New York Times article, Start-ups Follow Twitter, and Become Neighbors, a handful of companies are moving their offices into the same building as Twitter in hopes that they can learn from the top social media minds out there–or at least the success fairy dust can be sprinkled in their area.
The big picture is that these companies are doing something that is priceless…building relationships and breaking the networking ice–as a result, they are absorbing any bit of information that comes their way. This concept isn’t new–take football for instance–Bill Parcels (who won Super Bowls with the New York Giants) has passed his football knowledge to many coaches, one of which is Bill Belichick (who won Super Bowls with the New England Patriots). Now consider this…Eric Mangini, who now coached for the New York Jets and now for the Cleveland Browns, started as a ball boy (under Coach Belichick). Yes, that’s a lot of football (sorry, non-football fans). But I hope you see two things: 1. There’s a clear line of relationships that have been built. As a result knowledge was shared and passed down. 2. People like coach Mangini managed to be in the vicinity as a ball boy to get as much knowledge as possible (he must have made an impression, because Belichick eventually hired him as an assistant coach).
Much like the companies moving into the Twitter building, Mangini moved within visible range of Belichick, networked and built a relationship and gained knowledge–and has been able to move forward as his own person. Now it remains to be seen what Mangini will do, but there is plenty of success in that football tree.
So, for all of you who want to move into the Twitter office building–go forth, absorb be successful. For everyone else whose business is too far away from Twitter’s California office, find that person or organization of success, network, develop the relationship, learn, and (here’s the important part) pass it on.
Does your organization need help getting started? One person who comes to mind immediately when thinking of building relationships/networking is Keith Ferrazzi. He’s clear and ultra-focused in his points–and has a history of breeding success.
For more information on Keith Ferrazzi, visit his profile page here, and talk to an Eagles Talent representative.