Gary Langer

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ABC News Pollster and President, Langer Research Associates

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2 Video(s) By This Presenter

Gary Langer – ABC News Pollster
Gary Langer – Consumers & Cross-Pressuring

2 Programs By This Presenter

Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we’re headed and the forces that will shape attitudes for years to come.

Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.


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I didn’t want to waste a moment to let you know how great Gary was. Gary was able to really connect with our audience. His expertise captivated our Brokers, his presentation was educational, thought provoking and insightful. Our brokers are raving about this business session. I am positive our survey results will be excellent. Thank you Gary, it was such a pleasure working with you.

— HSF Affiliates
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