Why Great Companies Hire Motivational Speakers

Posted by Sheldon Senek

Great companies believe in their products and services, and they understand the importance of having employees who believe in the company as much as the CEO.

The fact is, it’s normal for people to grow stale at work.  They fall into a day-to-day grind, leave their passion at home, and forget what motivated them to start working for the company in the first place.

There’s a reason why they chose your company over another.  They just need to be reminded why.  They need to be reminded about why their work matters and why they matter as people, not just as employees.  Sometimes, great companies can inspire their employees with great benefits, fair compensation, teambuilding trips and inspirational newsletters.

But when they really want to spark a creative fire within employees, they hire top motivational speakers in their industry.


Motivational speakers touch what you can not.  If you have an important position at a great company, you’re probably dedicated to the company.  You believe in the company’s ideals, mission and offering.  And you no doubt know more about the company than a motivational speaker – even the best motivational speaker in the world.

However, an industry-specific motivational speaker knows how to inspire unlike many others – even company CEOs who know the ins-and-outs of the company. When you hire a motivational speaker, you are investing in inspiration.

Motivational speakers combine their industry knowledge with their wisdom, wit and persuasive skills to reawaken employees and motivate them to become better.  Like their title says, their specialty is motivation.  And they’re damn good at it.  They drive home ideas that CEOs envision but are unable to effectively explain.


Motivational speakers form a human connection.  Bringing in an industry expert from the outside who has no attachments to a company makes a speech more human.  More human and, consequently, more powerful.

Motivational speakers present key points that are career-driven AND personal.  With this bi-lateral approach, everything resonates on a higher level.  Where a CEO might dig too deep into company-related matters, exceptional speakers keep everything balanced and savory.


People connect with them, naturally.  Motivational speakers use real life stories to connect with their audience.  Using these stories, they connect with people’s emotions and open them up to new ways of thinking.

For instance, a financial motivational speaker may tell a story about how finance experts helped him overcome burdening debt in the past and about how the experts that helped him inspired him to make a career out of finance and helping other people.

He might say to his audience of financial professionals …

Listen to me: you’re doing an amazing thing here.  People just like you inspired me to become the man I am today.  And I’m a brilliant man, don’t you think?

But seriously, people need your help.  And there are ways you can provide them with the help they need in creative ways. 

This amazing company you work for has a strong system and solid foundation for you to work with.  What’s going to make your life and career more fruitful is combining this system with your unique personality and passion to offer people help they can’t find anywhere else.

With passion, creativity and sincerity, you will flourish as well as the company.

Great things are ahead, friends.

Posted by Sheldon Senek
Sheldon Senek is the President of Eagles Talent Speakers Bureau and writes about expert keynote speakers and Motivational Speakers, as well as tips for corporate meeting planners.

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