James Sun

We are now entering a new era of diversity. Diversity 1.0 started out as initiatives around fairness in hiring practices and building defensive policies against discrimination. Next, diversity 2.0 consisted of shaping and understanding the business case for diversity such as McKinsey’s findings that diverse teams outperform industry norms by 35%.

Diversity 3.0 is the next wave of leveraging the differences in your employees to drive and execute clear offensive strategies. This new trend transforms the original philosophy that everyone is the same; and instead puts the focus on the difference as the underlying strength.

In this next evolution of diversity as an offensive strategy, executives will recruit and build teams specifically for their understanding of certain cultures and environments and leverage them as key innovators and market leaders for further growth and consumer segmentation. It will not be about trying to create the largest common denominator but rather having pods of employees who specifically identify with a certain consumer segment and leveraging their experiences and background to create new micro-plans for further customer engagement. For example, CEO’s will encourage the Asian American group to gather within the organization instead of trying to assimilate each person to the larger group.

This new evolution requires managers, directors, and executives to not be afraid of showcasing the differences in people. This requires a whole new way of thinking and setting up horizontal organizational structures and processes to build and obtain documented case stories and data points as integral strategic pillars of knowledge.

Follow James Sun through his personal journey as a global diversity speaker and thought leader. James has built over $200 million dollars of exits in the past 10 years in 3 different continents. He was the first Asian to become a finalist on Donald Trump’s hit reality show “The Apprentice” and then starred in his own international business show called “War on Business” with BBC. James graduated Cum Laude from the University of Washington Business School with a Bachelor’s degree in Business Administration and Computer Information Systems.   James was recently selected as a top 100 alumni from the University of Washington in the “Wonderous 100 Alumni Award” which included prominent individuals like Bill Gates Sr. and musician Kenny G.

James is ready to share his top 10 Sun Tzu lessons from the Art of War that he’s applied directly to his success. If you’re an aspiring entrepreneur, someone working up the corporate ladder, or anyone who wants to simply WIN in their daily life…this is the perfect speech for you….where James teaches people practical lessons on how to win every day!

Lesson #1 is personal accountability & leadership:  Sun Tzu said: “If words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame.” It all falls on leadership, and James will explain how to build your leadership style to gain the highest performance.

For the next 9 lessons, book James Sun for your event and learn how to apply these time-tested strategies into your modern business today!

Follow James Sun through his personal journey and passion as a unique diversity advocate and speaker.  James takes a new and refreshing approach to diversity where he talks about the value of people’s differences in culture, race, and beliefs versus ascribing to the belief that we are all the same.  His philosophy is a culmination of his personal experiences combined with his study of human behavior by analyzing millions of data points around online ethnic social dynamics.  Even hear his direct testimony of how he handled a discriminatory response by a casting director on Donald Trump’s show, The Apprentice, who said “Asian men don’t make for good television.”