“To understand diversity is to understand the complexities of human intelligence and consumer behavior.” – James Sun
We’ve all heard of overnight success stories of a new college grad who builds an app and sells it for a billion dollars. But let’s be real….that’s the exception to the rule. Business is and has always been tough…. like a battle…like a war. But it’s become even more challenging as competition’s become more global, faster-paced and hyper competitive. So are there some known secrets or principles…that’s been tested over time….that can be applied to your business today? Absolutely, there is a set of strategies that’s been used in ancient warfare written centuries before even the birth of Christ. It’s called Sun Tzu’s Art of War which lays out brilliant strategic philosophies…proven over time, to help you gain a competitive advantage in your business and your career. Famous 4 star general Colin Powell relied upon it during wartimes and even Bill Belichick, the head coach of the New England Patriots, used it to win multiple super bowls. And you’ll even find it being taught at the Harvard Business School. In the classic movie Wall Street….Gordon Gekko states, “I don’t throw darts at a board. I only bet on sure things. Read Sun Tzu,The Art of War. Every battle is won before it is fought.”
James Sun, a modern day millennial entrepreneur, who’s applied Sun Tzu’s Art of War principles in his business and personal life. These principles have helped him successfully build a quarter of BILLION DOLLARS of business value and exits. He’s succeeded helping launch 7 out of 8 startups, that’s a batting average of .875! Compare that to the average success of a venture backed company of 15-20%! He’s accomplished this, by applying the principles of the Art of War. He even used these strategic battlefield tools to gain a spot on Donald Trump’s “The Apprentice” and became the runner up against 800,000 applicants. He’s starred in his own international television show with BBC and CCTV the world’s largest network in China where h turned around 13 companies in 9 countries in 18 months by directly applying the principles of Sun Tzu.
He is the founder & CEO of Pirq, a loyalty application for small and medium sized businesses where he successfully raised venture financing and launched the top 3 loyalty CRM app in the nation. He also created an education joint venture called Idapted Korea and sold for over $45M to one the largest online education training companies. James also ventured into India for his entrepreneurial ventures and helped grow the largest luxury taxi company in India called Meru cabs.
He is also the former owner and publisher of the longest running Asian-American magazine called Koream and Audrey magazine. His newest projects include being the co-founder of AppZocial – the newest mobile app platform that helps mobilize and socialize trusted communities, and owner of Dramabeans – the largest online editorial hub for Korean drama and Kpop fans.
James graduated from the University of Washington, and he was recently selected in the “Wonderous 100 Alumni Award” (top 100 alumni) which included prominent individuals like Bill Gates Sr. and Kenny G.
