Jamie Mustard

DRAG is the deep, often hidden, chasm between understanding yourself–your true value–as a brand, an art, a product, message, innovation or endeavor–and what your audience truly cares about.

In order for us to communicate who we are and engage anyone effectively, we need to know our own immediately understood Block or Icon’ed self… or we experience drag.

If you don’t understand what about your offering your target market most cares about-–and haven’t created a ROAD SIGN to communicate it–-you are not only experiencing financial loss, loss of market share and inefficiency, but you are experiencing the frustration, that deep nag, that you could be doing more.

No matter how successful you are, if you know in your gut  “If the world only knew” you would be even more sought after, then DRAG is weighing down and holding back not just you but your entire company and its prosperity.

The author of the award-winning bestseller The Iconist: The Art and Science of Standing Out shares simple, timeless strategies on what it takes to become the number one buying choice for customers. In a bold and vibrant message, Jamie Mustard tells audiences how to cut through the growing digital noise and social complexities to achieve something simple: to capture the undivided attention of customers, become memorable and trusted, to the point of always being the first person they call or the first thing they pick up off of the shelf.

His lessons, backed by 15 years of research, are relevant for any person, any industry, and any situation where you need to breakthrough to a customer and capture their business. The message is also key to leader, innovator, artist, or thought-leader who needs to be heard and resonate to be effective.  This is a life-changing presentation for almost any audience.