Jamie Mustard

Author, The ICONIST: The Art and Science of Standing Out

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In-Person Fee Range:

$20,001 - $30,000

Traveling from:

Oregon

Jamie Mustard Ted Talk

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Jamie Mustard

Author, The ICONIST: The Art and Science of Standing Out

Add To My Speaker List Check Fee/Availability

In-Person Fee Range:

$20,001 - $30,000

Fee Details

Traveling from:

Oregon

Why Book

Jamie consults with leading companies, CEOs, creative artists, etc., getting their messages, products, brands and ideas to STAND OUT to their desired audiences.
He has spoken, educated and inspired others with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific Northwest College of Art and TEDx.

Biography

Jamie Mustard is a conceptual artist, futurist, and writer, including his work on perception in the physical world. As an Iconist, his passion is to teach the science and art of obviousness, the anatomy of what causes any idea, art or message to stand out and take hold. He loves to make beautiful things. He is the author of several books including The Iconist, A Kid’s Book about Resilience, and the graphic novel Hybred among others.

A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy and has guest lectured at Georgetown University, Parsons The New School, and Pratt Institute.

Jamie’s Iconist work has spanned some of the world’s leading companies––Cisco, Nike, Adidas, Intel––leaders, change-agents, artists, and the globe. Growing up in severe poverty and illiteracy in inner city Los Angeles, Jamie overcame obstacles to eventually codify systems that can now help us all—Jamie’s passion is to create art and to reverse engineer things that can foster understanding and accessibility for all.

Jamie is a co-author of the award winning, The Invisible Machine on the biology of trauma, and the winner of the OWL, Outstanding Works of Literature Award, a PenCraft Book Award for Literary Excellence, and the National Indie Excellence award. Jamie’s book The Iconist has recently been included as a featured book on American Airlines flights in their 12 book audiobook selection, alongside Philip k. Dick and Jane Austen.

Programs

How Andy Warhol and Martin Luther King Are Revolutionizing Today’s Business World: The Promise of BLOCKS™

As technology has made the human experience easier, it has also created an explosion of content and choice, products and services, all ‘diluting’ us as individuals. We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.

We as industries and individuals will continue to compete with all of this content, whether we like it or not.

Icons, or BLOCKS™, are the reason all messages, ideas, businesses, art, music, design, ads or any communication, even advertising STAND OUT and take hold in the mind. BLOCKS™are based on primal laws of human perception that capture attention – no matter the form, in any field.

Whether you are an executive, painter, advertiser, graphic designer, musician, salesperson, or just someone passionate about an idea, BLOCKS™ will make your ideas take precedence over the competing environment and get the attention necessary to succeed.

Jamie Mustard is a dynamic storyteller and fascinating thought-leader who uses the perfect mix of research and case studies to not only introduce what Blocks are and how they work, but to provide the tools and inspiration to make them work immediately in your life and inside your organizations.

THE DRAG ICON YOURSELF, CUT DRAG

DRAG is the deep, often hidden, chasm between understanding yourself–your true value–as a brand, an art, a product, message, innovation or endeavor–and what your audience truly cares about.

In order for us to communicate who we are and engage anyone effectively, we need to know our own immediately understood Block or Icon’ed self… or we experience drag.

If you don’t understand what about your offering your target market most cares about-–and haven’t created a ROAD SIGN to communicate it–-you are not only experiencing financial loss, loss of market share and inefficiency, but you are experiencing the frustration, that deep nag, that you could be doing more.

No matter how successful you are, if you know in your gut “If the world only knew” you would be even more sought after, then DRAG is weighing down and holding back not just you but your entire company and its prosperity.

The First Choice!: How to Stand Out and Become the Customer's Top Choice

The author of the award-winning bestseller The Iconist: The Art and Science of Standing Out shares simple, timeless strategies on what it takes to become the number one buying choice for customers. In a bold and vibrant message, Jamie Mustard tells audiences how to cut through the growing digital noise and social complexities to achieve something simple: to capture the undivided attention of customers, become memorable and trusted, to the point of always being the first person they call or the first thing they pick up off of the shelf.

His lessons, backed by 15 years of research, are relevant for any person, any industry, and any situation where you need to breakthrough to a customer and capture their business. The message is also key to leader, innovator, artist, or thought-leader who needs to be heard and resonate to be effective. This is a life-changing presentation for almost any audience.