Jay Acunzo

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Author of Break the Wheel, ex-Google, ESPN, HubSpot, and NextView VC, and host/producer of critically-acclaimed audio documentaries about the working world.

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2 Video(s) By This Presenter

Jay Acunzo – Be the Exception
Stop Acting Like Experts, Start Acting Like Investigators

1 Programs By This Presenter

We spend a ton of time communicating with our prospects, customers, and teams, but too often it feels like we’re shouting into the void. When we speak, we hope they act, but it rarely happens that way.

But what if we could stop demanding action and start to inspire it?

It turns out the most effective storytellers in the world have changed the way they communicate in order to resonate deeper than the rest. This creates an urge to act in others.

It’s not a gift from the Muse. It’s a learned craft. And in this inspiring yet practical talk from Jay Acunzo, you’ll learn to master it.

Together, we’ll learn the difference between good storytellers and effective storytellers, as well as the 4 types of stories used by the most inspiring leaders — and how to structure your own words for maximum impact.

Whether we want to align our teams, recruit top talent, or earn and keep customers, when we show up as effective storytellers, we serve others better and ourselves too. We can stop demanding a response and start inspiring it.

Are you ready to create the urge to act?

Attendees will learn:

  • The difference between good storytellers and effective ones
  • The 4 types of stories every communicator needs to inspire action
  • Simple but powerful techniques to instantly elevate your communication from forgettable to high-impact



“Jay is among the top speakers at Content Marketing World every year…each time we ask him back, the scores come back better and better. An original thinker and dynamic presenter, Jay is becoming one of the “must-see” speakers at any marketing and communication event.”

— Content Marketing Institute

“Jay’s presentation was perfect for our modern B2B marketing team. He put forethought in to understanding our team and creating a presentation to fit the context of our marketing off-site. We could not be more pleased with the outcome and content today and would have Jay back in a heartbeat!”

— Blackbaud

“Jay’s was the best session I’ve ever attended in my 25 years of conferences! (I grew up watching my parents do keynotes.) I had so much energy and aspiration walking out of there!”

— Marketo Marketing Nation Summit
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