When it comes to beating the house – whether you’re amassing poker chips or market share – Jeffrey Ma is living proof that data-driven decisions and smart risk-taking trump luck every time. A member of the renowned MIT blackjack team and the founder of four successful companies, Ma has established himself as the expert that business leaders, entrepreneurs and organizations turn to for insight on harnessing the power of technology-driven platforms to optimize performance, customer loyalty, and overall success.
Ma gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, Bringing Down the House and the hit film, 21. Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin) and Citizen Sports (sold to Yahoo!). Ma’s most recent venture, tenXer, an analytics tool designed to optimize employee performance, progress and productivity, was recently acquired by Twitter.
Professional sports teams and leading global corporations, including Sports Illustrated, ESPN, Ford and McDonald’s seek Ma’s insight on how to effectively understand and utilize technology as a competitive advantage, as well as his proven game plans to score big in the digital age. In his bestselling business book, The House Advantage: Playing the Odds to Win Big in Business, Ma seamlessly connects his experiences at the table and in the sports world, to business analytics and the power of data, providing insight that is accessible for individuals at every level.
With an extraordinary real life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Ma captivates audiences with fascinating insight on strategy, innovation, risk, analytics, and how to understand, play and win the game.
Data, gleaned through technology, is not only supposed to help us do our jobs, but do them better. Sometimes, it can even make us ten times better than the average employee. Through the lens of his experiences in blackjack, pro sports consulting, and Hollywood, Jeffrey Ma discusses the importance of setting goals as well as tracking your progress and productivity along the way, and how gaming, analytics, and competitive tracking can lead to more useful, constructive feedback and more motivated teams and employees.
How one deals with losing tells a lot about the person. Losing tests our confidence, our conviction, our ability to deal with future risk and more importantly our character. The real story and real lessons of 21 come from the adversity faced on the blackjack table. Sharing the story of losing $100,000 in two hands of blackjack, Ma reveals how he recovered his confidence through teamwork, trust, creativity, and goal-setting. “The $100,000 Lesson” is about more than winning and losing: it is about learning how to fight obstacles in order to create the best team possible.
Drawing from his unique personal experiences, from the blackjack table to consulting professional sports teams, Ma talks about innovative metrics in a way that will make you reevaluate how your group accesses talent, finds undervalued assets, and measure the true worth of your business. By eschewing emotion and honing in on hard facts and results, Ma has helped usher in what Newsweek calls “a new age of numbers in corporate America.”
“Jeffrey was amazing!! Money well spent. He was especially engaging in the Q&A. Our thanks to him for the great experience.”