Joe Tye is CEO and Head Coach of Values Coach, which provides consulting, training and coaching on values-based leadership and cultural transformation. Joe earned a master’s degree in hospital administration from the University of Iowa and an MBA from the Stanford Graduate School of Business. He is the author or coauthor of fifteen books including Building a Culture of Ownership in Healthcare and The Florence Prescription. Prior to founding Values Coach in 1994, he was chief operating officer for a large community teaching hospital. On the volunteer front, Joe was founding president of the Association of Air Medical Services and a leading activist fighting against unethical marketing practices of the tobacco industry’s white collar drug pushers. Joe and his wife Sally have two adult children and they live on a small farmstead in Iowa.