John Rossman is a former Amazon Executive and Best-Selling Author of The Amazon Way book series. He was responsible for launching and scaling the Amazon marketplace business, which accounts for over 50% of all units sold and shipped at Amazon.
After Amazon, he was a partner for at a premier turn-around and restructuring management firm for twelve years assisting his clients in complex strategies, transformations and technology programs
His proven strategies and curiosity to dive into business problems and customer needs have made him a sought-after advisor and keynote speaker across all industries on innovation, digital strategy, and complex change.
Working with fortune 100 companies and others, including T-Mobile, The Gates Foundation, Fidelity Investments, Novartis, and Chick-Fil-A, his insights provide the foundation companies need to compete in the rapidly changing digital landscape.
As a speaker, each of his keynotes is full of thought-provoking principles and tactics leaving each participant with practical takeaways to put into practice.
BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.
BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.
Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.
Leaving Your Audience with…
I learned more in an hour with John than I did from my NYU MBA
The keynote was incredibly insightful and effective.
I found myself referencing it while working with my teams.
“We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman”
“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.
“John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”
