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John Rossman

John Rossman

Early Amazon Executive, Keynote Speaker, 4x Bestselling Author

In-Person Fee Range:
$20,001 - $30,000
Fee Details
Virtual Fee Range:
Inquire for Fee
Traveling from:
Washington
John Rossman- 2026 Speaker Reel

John Rossman

Early Amazon Executive, Keynote Speaker, 4x Bestselling Author

In-Person Fee Range:
$20,001 - $30,000
Fee Details
Virtual Fee Range:
Inquire for Fee
Traveling from:
Washington

Why Book

  • John is a former Amazon Executive and Best-Selling Author of The Amazon Way Book Series. He was responsible for launching and scaling the Amazon marketplace business, which now accounts for over 50% of all units sold and shipped at Amazon.
  • He is an engineer and builder who dives into business strategy & problems.
  • As a leadership keynote speaker, each event is tailored for the audience bringing thought-provoking principles and tactics leaving participants with practical takeaways.

Biography

John Rossman has spent his career at the intersection of bold strategy and disciplined execution — and he’s learned, from the inside, what separates organizations that win from those that merely survive. As the executive who launched and scaled Amazon Marketplace — now responsible for more than half of all units sold on Amazon — Rossman didn’t just witness one of the most disruptive business transformations in modern history. He engineered it. That experience forged a conviction he has carried through every engagement since. Great outcomes don’t happen by accident. They happen by design.

Today, John Rossman is the leading authority on high-stakes decisionmaking in an AI-driven era. Through his firm, Rossman Partners, he advises C-suite leaders navigating the decisions that define their organizations’ futures — from major technology transformations to AI strategy to cultural reinvention. His clients have included T-Mobile, the Bill & Melinda Gates Foundation, Walmart, Microsoft, Nordstrom, and dozens of enterprises. Prior to founding Rossman Partners, he was a Partner at Arthur Andersen and later spent twelve years as a Partner at Alvarez & Marsal, one of the world’s premier turnaround and restructuring firms. He has served in senior advisory and interim executive roles, including as CIO and senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile.

He is the bestselling author of four books: The Amazon Way, Think Like Amazon, The Amazon Way on IoT, and Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. The Amazon Way has been translated into 13 languages and remains one of the most widely read business leadership books of the digital era. He also writes The Digital Leader: A Big Bet Briefing, a popular Substack newsletter read by executives navigating transformation in the AI era. Rossman is not an academic. He is not a pundit. He is an operator who has done the work, led the teams, made the high-stakes calls, and helped hundreds of organizations find the clarity and courage to do the same.

His keynotes are known for their rare combination of intellectual rigor and immediately actionable frameworks — content that leaders are still referencing and applying long after the event ends. He has been featured in *The New York Times*, Bloomberg, CNBC, BBC, and GeekWire, and has delivered hundreds of keynotes for organizations including Citibank, Microsoft, Nordstrom, Starbucks, Fidelity, Novartis, Chick-fil-A, and Verizon. John Rossman holds a BS in Industrial Engineering from Oregon State University. If you want him to open up, ask him about water polo, his family, or his French Bulldog, Bossman Rossman.

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Programs

The Amazon Way: Leadership & Culture Driving Systematic Innovation

How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John Rossman shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization.

Packed with real-world lessons and practical frameworks, this keynote will empower leaders to build a culture of ownership, drive continuous improvement, and create customer-obsessed teams that deliver results.

Big Bet Leadership: How to Win in the AI Era

AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative.

This keynote blends bold stories with a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking your organization’s full potential.

Learn the key habits of leaders who make big bets—and win. Master the art of creating clarity, sustaining momentum, and making strategic decisions that balance ambition and risk. This playbook provides a structured approach to solving complex problems and making the right moves in the AI era.

The Playbook of Champions: How Bold Leaders Reclaim Their Edge

Winning isn’t just about talent—it’s about mission, execution, and transformation. This keynote challenges leaders to break free from complacency and reclaim their competitive edge by applying the principles from Rossman’s business manifesto The Championship Playbook.

Learn how to build a foundation of unshakable mission and principles, develop a relentless execution mindset to drive operational excellence, and embrace bold, strategic bets that fuel lasting growth. This is your playbook for outpacing the competition and leading with confidence in an era of disruption.”

Think Like Amazon: How to Reinvent Your Industry & Win the Future

What if you could apply Amazon’s leadership principles to your business and industry? How would it transform your strategy, operations, and ability to innovate?

In this keynote, former Amazon executive John Rossman reveals the leadership principles and strategic playbook behind Amazon’s meteoric rise—and how you can apply them to your own industry. Learn how to ‘think big and bet small’ to drive agile innovation, master customer-centric strategies, and leverage disruptive technologies like AI and computer vision to stay ahead. This is your roadmap to leading with boldness, operational excellence, and relentless innovation.

The Amazon Playbook for Reinventing Healthcare & Insurance

What if healthcare and insurance operated with the speed, innovation, and customer obsession of Amazon? The future belongs to organizations that innovate, execute, and put patients first. Are you ready?

In this keynote, former Amazon executive John Rossman reveals how to apply Amazon’s leadership principles and operating model to transform healthcare and insurance. Learn how to streamline operations, enhance patient experiences, and drive innovation at scale. Discover how to build a bold, customer-centric strategy while developing the operational discipline to execute with excellence. This is your playbook for leading in the future of healthcare.

John Rossman Reviews

I learned more in an hour with John than I did from my NYU MBA

— Carnegie Center

The keynote was incredibly insightful and effective.
I found myself referencing it while working with my teams.

— TransUnion

“We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman”

— Oklahoma State University

“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.

— Nordstrom CIO

“John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”

— Xerox

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NEED MORE IDEAS?

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Speak with our experienced Program Consultants.

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NEED MORE IDEAS?

We are here to help.
Speak with our experienced Program Consultants.

Call us or Live Chat Below

NEED MORE IDEAS?

We are here to help.
Speak with our experienced Program Consultants.

Call us or Live Chat Below

NEED MORE IDEAS?

We are here to help.
Speak with our experienced Program Consultants.

Call us or Live Chat Below