John Rossman is a former Amazon executive who provides techniques and strategies for audiences to apply to their business.
Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses,” accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).
Since leaving Amazon, Rossman has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.
John Rossman is the author of three books on competing in the digital era. The Amazon Way: Amazon’s 14 Leadership Principles is now in its third edition (2021). Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader was published by McGraw Hill in 2019, and The Amazon Way on IoT: 10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy, which was published in 2016. Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.
BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.
BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.
Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.
Leaving Your Audience with…
I learned more in an hour with John than I did from my NYU MBA
The keynote was incredibly insightful and effective.
I found myself referencing it while working with my teams.
“We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman”
“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.
“John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”
