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John Rossman

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Digital and Innovation Advisor, Former Amazon Executive, and Author of The Amazon Way

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John Rossman Speaker Reel

10 Programs By This Presenter

Your supply prices are rising, your employee wages are increasing, transportation is getting more expensive, and key components (like chips) might be in short supply. Your COGS and your P&L are a mess. What do we do?

We are all aware of and impacted by inflation, supply chain disruptions, political unrest, pandemics, wars, and market volatility. Count on this – the challenges only get harder.
The question is, what is the playbook for not only surviving but thriving in a volatile market? Is it even possible? How do we not waste a good crisis?

In this keynote, internationally sought-after strategy, operations, and digital transformation advisor and former Amazon Executive, John Rossman, shows why by challenging traditional thinking and management science you maximize the value of a good crisis and work to strengthen your business. Volatile markets and uncertainty lead most organizations to cut, run and stick their head in the sand until the storm passes. Rossman will show you how it is the ideal time to go on offense. Instead of crawling into a figurative fetal position and just accepting the difficult circumstances, put your “invention” hat on and double down on finding immediate ROI opportunities to improve operational effectiveness.

In the keynote, Rossman outlines a playbook giving audience members hope that they can increase market share during volatility and proven methods of making the most important innovations during uncertainty.

Audience members leave with practical theory, examples, tools, and techniques to help them build better strategies, better plans, and better solutions so they won’t waste a good crisis.

“Crises have a way of accelerating the inevitable,” starts a Wall Street Journal article titled “The Future Comes Early for Grocers,” and this insight is applicable across the board. The current public health crisis is exposing which companies and leaders are nimble, flexible and able to adjust in the short term and which will likely grow over the long term as a result. It is also exposing which companies are rigid.

No company demonstrates nimbleness better than Amazon.

In short order, Amazon has been able to make decisions and adjustments, flex with the needs of the market, and will likely find new businesses and opportunities from the crisis that outweigh any short-term negative business impacts. And this doesn’t happen by accident. It’s because Amazon is built this way – built for decisiveness; built for nimbleness; built to adjust and scale. The Amazon leadership principles play a key role in building this culture. What can we learn to apply into our own practices?

How do we as business leaders adapt to the short term and plan for the long term? The answer is to “think like Amazon” and build a culture and operating systems designed for moments like this. Leveraging ideas from his best-selling book Think Like Amazon, John Rossman will discuss several aspects of the field that will likely change and leave audiences with strategies, tools and questions to help create this future.

Your supply prices are rising, your employee wages are increasing, transportation is getting more expensive, and key components (like chips) might be in short supply. Your COGS and your P&L are a mess. What do we do?

We are all aware of and impacted by inflation, supply chain disruptions, political unrest, pandemics, wars, and the market volatility. Count on this – the challenges only get harder.

The question is, what is the playbook for not only surviving but thriving in a volatile market? Is it even possible? How do we not waste a good crisis?

In this keynote, internationally sought after strategy, operations and digital transformation advisor and former Amazon Executive, John Rossman, shows why by challenging traditional thinking and management science you maximize the value of a good crisis and work to strengthen your business. Volatile markets and uncertainty lead most organizations to cut, run, and stick their head in the sand until the storm passes. Rossman will show you how it is the ideal time to go on offense. Instead of crawling into a figurative fetal position and just accepting the difficult circumstances, put your “invention” hat on and double down on finding immediate ROI opportunities to improve operational effectiveness.

In the keynote, Rossman outlines a playbook giving audience members hope that they can increase market share during volatility and proven methods of making the most important innovations during uncertainty.
Audience members leave with practical theory, examples, tools, and techniques to help them build better strategies, better plans, better solutions so they won’t waste a good crisis.

What is the future of your industry? It is a question that leaders must ask themselves often. But what are the right questions to ask, what metrics should be used, how is our industry going to be disrupted? All of these questions will be answered by former Amazon Executive John Rossman. John launched and scaled their third-party platform which today accounts for over 50% of Amazon’s business. By leveraging many of the ideas from Think Like Amazon, Rossman will propose several aspects of your industry that will likely change and leave audiences with strategies, tools, and questions to help create this future.

What is working backward and why is it some important at Amazon? The process of working backward colors everything that Amazon does and includes important principles like customer obsession think big, and “learn and be curious”. It has techniques like writing a future press release, narratives, and FAQs. It demonstrates how Amazon is consistently able to successfully scale and operate at a high level. Best Selling Author and Former Amazon Executive will discuss the principles and practices that have made Amazon’s Way of doing business so successful. He will also show how your organization can apply the same thinking to achieve great success and market share as he has modeled at other organizations like the Gates Foundation, T-Mobile, and Nordstrom.

How do we adjust and change our playbook for a post-pandemic era? The future has accelerated – how do leaders and strategies need to change along with it? Leveraging the Amazon leadership principles, hear from former Amazon executive and business strategist John Rossman the tangible principles and techniques behind the principles to compete in the post-pandemic era.

Amazon is a fierce competitor, a systematic innovator and creating a dramatic change in many industries. How does Amazon think about and create the playbook of strategy, operational excellence, and innovation? What can you learn from them and apply them into your business? In John Rossman’s signature leadership keynote, he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth. From Think Like Amazon: 50 ½ Ideas to Become a Digital Leader, audiences are leaning forward, taking notes and inspired with strategies and tools to innovate and lead.

Leaders at Amazon expect and require innovation and invention from their teams. They are externally aware and look for new ideas everywhere. Amazon has a thrilling power to innovate that few other companies have matched. But how does Amazon continue to innovate and outperform the competition? Through a systematic approach and a deep understanding of what it means to be digital, Amazon has created a culture and system that continues to outperform everyone else. Former Amazon executive turned digital strategy consultant John Rossman will leverage ideas from his book “Think Like Amazon” to show how all companies and organizations are capable of innovating at the same level as Amazon.

From John Rossman’s book The Amazon Way™: 10 Lessons Every Leader Should Learn from Amazon’s IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage. Rossman will look at how connected devices will revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.

From his forthcoming book and research “The Next Horizon – Leadership, Culture, Strategy and Technology to Succeed in Your Digital Transformation”, management advisor and former Amazon executive John Rossman outlines the surprising secrets and shortcuts tying together his 30 years of helping companies compete and win in the digital era. “Think Big…But Don’t Bet Big”, “Shrink the change through communications”, “Avoid asking the right question … at the wrong time” are just some of the inspiring ways we can all change our own leadership styles to achieve the business success our digital transformation has promised.

Reviews

“We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman”

— Oklahoma State University

“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.

— Nordstrom CIO

“John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”

— Xerox
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