John Rossman

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1 Video(s) By This Presenter

John Rossman- Speaker Reel

5 Programs By This Presenter

BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.

BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.

Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.

Leaving Your Audience with…

  • A comprehensive playbook to Think in Outcomes and work backward
  • An understanding of the leadership challenges and skills to lead these missions
  • Understanding why defining the future customer experience or operational capability is a superpower we all need to leverage

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation?

Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact.

Customer centricity, metrics and operational excellence, a system for innovation, Amazon’s “working backwards” methodology, disagree but commit, and deliver hard results are just some of the leadership playbook with habits to reinforce and create change.

Leaving Your Audience with…

  • A series of actionable lessons on leadership for driving improvements and innovation
  • Confidence in how to work together to achieve hard results despite setbacks
  • Motivation for a customer-centric mindset leading to business improvements and agile development for growth

Discover how to lead a reengineering of your business by harnessing the power of ChatGPT, generative
AI and other disruptive technologies. This keynote presents a strategic leadership playbook designed to
guide leaders through the process of digital transformation and business reinvention, positioning their organization for long-term success.The power and impact of ChatGPT, generative AI, computer vision, the internet of things and other disruptive technologies is awesome, and a bit scary. How do leaders create the thinking, environment, and management structures to understand, create business value, and lead their teams to embrace the technology and the changes that are coming?

Leaving Your Audience with:

  • A new understanding of disruptive technologies and their impact.
  • A framework for Thinking Big…but proceeding with a test & learn approach.
  • Actions for envisioning, prioritizing, and integrating these technologies to benefit business and team
  • Inspiration and a playbook for bold leadership by Thinking in Outcomes.

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?

Former Amazon Executive John Rossman was a key leader in launching and scaling the third-party platform which today accounts for over 50% of Amazon’s business, leading to fundamental disruption to the retail industry. By leveraging many of the ideas from Think Like Amazon, Rossman provides principles and strategies which drove Amazon and can drive your industry’s future. He will challenge your team and provide them with strategies, tools, and questions to help you begin creating your company’s future.

Leaving Your Audience with…

  • Perspectives on “How would Jeff think” in disrupting your industry from a customer-centric strategy
  • Tools to THINK BIG but bet small in an agile manner for innovation
  • Examples of existing friction to challenge the audience in recognizing opportunities
  • Envision how disruptive technologies such as AI and computer vision coupled with new business models could reshape your industry

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes, the employee experience, and growing your business?

The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy, effectively drive change, and become a world-class operator while being a systematic innovator.

Your healthcare leadership team will be inspired to become a more strategic thinker with tools to help your plan for the future in healthcare.

Leaving Your Audience with…

  • A framework and flywheel for anticipating industry change
  • Confidence and tools to innovate and rapidly drive improvements
  • Optimism and techniques to collectively assess, define and iterate to improvements


I learned more in an hour with John than I did from my NYU MBA

— Carnegie Center

The keynote was incredibly insightful and effective.
I found myself referencing it while working with my teams.

— TransUnion

“We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman”

— Oklahoma State University

“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.

— Nordstrom CIO

“John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”

— Xerox
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