Jon Taffer is an international celebrity and a New York Times best-selling author, but most people know him as the highly sought-after hospitality industry guru, who takes a no-holds-barred approach to helping hotels, restaurants, bars, and other businesses reach their full potential. With more than 40 years of global experience with powerhouse brands and award-winning ventures, Taffer is a valuable asset for companies seeking guidance on transformation, training programs, and “reaction management strategies.” His broad areas of expertise include product and brand recognition, merchandising promotions, and customer acquisition.
Taffer is the creator, executive producer, and star of Paramount Network’s number-one show, Bar Rescue. The reality show spotlights Taffer as he saves failing bars from looming closure, using his trademarked Reaction Management strategy to consult on everything from menu design to cost management. Bar Rescue premiered on Spike TV on June 11, 2010. Under Taffer’s lead, the show accounted for nearly 20 percent of total programming minutes on Spike TV to become the network’s number-two ad-revenue generator, having brought in over $39 million national advertising dollars in 2016 alone. The show has since amassed over $500 million in advertising revenue as a series.
When Taffer isn’t in front of the camera on Bar Rescue, you can find him sharing his industry knowledge with audiences around the globe. He’s been featured in Forbes Magazine, Rolling Stone, Vice Magazine, Inked Magazine, Entrepreneur Magazine, Business Insider, Bar Business Magazine and The New York Times.
He has also been on several other prominent international media outlets and has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live! to Good Morning America. Taffer also continues his regular appearances on Varney & Co. with Stuart Varney on the Fox Business News.
Concurrently, Taffer runs Taffer Virtual Teaching, his digital teaching platform, and Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Ritz-Carlton Hotels, Hyatt Hotels, Marriott Hotels, Holiday Inn Hotels, Sheraton Hotels, Intercontinental Hotels, Peninsula Hotels, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue, Wolfgang Puck Express, Anheuser-Bush, and the N9NE Steakhouse at Palms Casino Resort.
In the spring and summer of 2019, Taffer launched two new business endeavors: Taffer’s Mixologist and Taffer’s Tavern. Now on shelves in retail stores across the country, including Walmart, Taffer’s Mixologist brings the craft cocktail experience to the home with a line of delicious, high-quality, pre-made cocktail mixes. Taffer’s Tavern is an innovative restaurant concept based on a high-volume, small footprint format that uses the latest technologies to produce high-quality food and beverage offerings without the need for a traditional commercial kitchen.
Taffer is one of only six inductees into the Nightclub Hall of Fame, was the only American to be named “Pub Master” in the UK, and was the first-ever to receive the “Dom Perignon Award of Excellence” from the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. Taffer also received the TGI Fridays Propeller Award in 2014 for his contributions to the brand.
As an author, Taffer wrote Don’t Bullsh*t Yourself, a no-nonsense guide that helps people understand and overcome the excuses holding them back from success. It became a New York Times, Los Angeles Times and Wall Street Journal best-seller in its first week of release. Taffer also wrote the instant Wall Street Journal best-seller, Raise the Bar: An Action-Based Method for Maximum Customer Reactions.
Taffer is on the board of Cleveland Clinic’s Keep Memory Alive. He joined after many years on the Board of Directors for St. Jude’s Children’s Hospital and the Kansas City Blues.
Taffer currently resides in Las Vegas with his wife Nicole and his dogs Moxie and Winston.