Julian  Treasure

Julian Treasure

Branding Strategist

In-Person Fee Range:
$20,001 - $30,000
Traveling from:
Julian Treasure – TED

Julian Treasure

Branding Strategist

In-Person Fee Range:
$20,001 - $30,000
Traveling from:

Why Book

  • Julian studies sound and uses his work in transforming individual health, productivity and relationships through mastery of sound.
  • He uses his unique blend of accomplished stage technique and powerful visuals to show audiences how best to use sound in business.


Julian Treasure is a multiple TED speaker, CEO, and author of the books Sound Business and How to be Heard. Since 2003, he has been exploring and communicating about the power of sound, both for organisations (audio branding) and for each of us as individuals (speaking and listening skills).

Following a career in publishing and marketing, Julian founded The Sound Agency, a global consultancy that helps some of the world’s leading brands to create and deploy sound and music effectively in marketing and in spaces like malls, airports and offices. The outcomes, such as increased sales, happier customers and lower crime rates, have made headlines worldwide. The Sound Agency has proved that good sound really is good business. Julian’s book Sound Business has become a bible of the fast-growing audio branding industry.

The focus of Julian’s work has moved on to developing personal communication in sound. His unique insights into conscious listening and powerful speaking have been expressed in the award-winning book How To Be Heard, five acclaimed TED talks with over 100 million views (one of which is the sixth most-viewed of all time), online courses, and international speeches and workshops.

Julian’s work has been featured by the likes of TIME Magazine, The Economist, Vogue, GQ, The BBC, NPR, and CBS, and he has spoken globally for diverse organisations ranging from banks, wealth managers and architects to leaders in media, retail, agrochemicals, healthcare, pro AV and manufacturing, as well as at many major conferences, including a keynote at the Swiss Economic Forum, and major speeches at Property Academy (UK), Radio Advertising Summit (Germany) and 361 Degree Conference (India).

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How to speak so that people want to listen

Have you ever felt like you’re talking, but nobody is listening? Julian reveals the secrets of powerful speaking — from designing great content to vocal exercises and tips on building rapport, with an optional public speaking masterclass.

Conscious listening in a fast-paced world

We are losing our listening. As a result, companies are losing billions of dollars through poor communication. Julian teaches practical ways to re-tune your ears (and your organisation’s) and improve everything from customer experience to personal relationships.

Sound business / the audio revolution

As founder of one of the world’s leading audio branding companies, Julian uses first-hand case studies to showcase the power of intentional, designed sound to increase sales, customer satisfaction, and brand recognition. As a sound futurist, he also describes the coming audio revolution and its implications for marketers and the radio industry.

Designing with our ears

Did you know that the wrong sound can degrade productivity by up to two thirds? Julian explores the hidden “aural architecture” of important spaces such as offices, hospitals and schools. He reveals the four simple steps needed to design spaces that enhance, rather than degrade, happiness, effectiveness and wellbeing.

The four ways sound affects us / sound health

Julian transforms the audience’s relationship with sound by demonstrating how it affects everything from our heart-rate to our thinking and behaviour. He explains the importance of conscious listening and reveals how we can use the right sound to lead healthier, happier lives.

Julian Treasure Reviews

“Julian’s keynote within our annual Panasonic Convention 2013, which we organise for more than 1,500 editors and dealers, was very well received by all guests who attended his presentation. For me, his presentation was not only an inspiration business-wise (because it was such a good fit for our consumer electronics products and Panasonic’s name (meaning “Global sound”), but it was also good mixture of information – conveyed in a very lively way – and provided great learnings for everyday life. His subject of sound is universal and relevant for everyone, and I would recommend him as keynote speaker for other opportunities within Panasonic and externally.”

— Panasonic Europe

“Julian was the keynote speaker during our annual Client Conference. He opened the conference with a fascinating presentation that included a host of interesting information on the science of sound and how it affects our daily lives at home and at work. He also included a couple of very relevant case studies for our audience. Without exception, his presentation was voted as the best of the event. Julian has a wonderful ability to communicate and connect with his audience and his hour passed all too quickly.”

— Russian Banking Group

“Julian is a brilliant genius thinking about the impact of acoustics on everything, including our health… I saw him present at the recent TEDGlobal conference in Edinburgh and he was simply forehead-slappingly brilliant.”


“Julian Treasure made a great keynote at WORKTECH15 London and was one of our highest rated speakers with wonderful content and energy. We’d love to include him in our future programs.”

— Unwired

“Feedback was universally very, very positive and I cannot recall being at a meeting where every delegate was so completely engaged.”

— Veterinary Marketing Association

“Julian’s session was spot on, presenting new insights into sound effects and making us aware of the importance of sound in our daily lives and as producers of content. Feedback from our delegates has been unanimously positive. His session on our web-tv is the most sought after from this year’s conference.”

— Nordic Media Festival


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