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Ken Gronbach

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Nationally recognized author, expert, and futurist in the field of Demography and Generational Marketing

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2 Video(s) By This Presenter

Ken Gronbach
Ken Gronbach

7 Programs By This Presenter

Let demographer Kenneth W. Gronbach bring you into his fascinating world of counting people. He will show you why demographics precipitate economics, and not the other way around. As a forecasting tool demographics are unparalleled for seeing what’s next in world culture, economics, politics, commerce and government. What counties, states, regions, countries and continents will flourish and which will be challenged because of shifting demography? Ken’s easy to understand demographic perspective is very macro, big picture and long term. His strategies are often integrated into strategic plans in diverse sectors because of their uncanny accuracy. Demography is the science of simplicity of birth, death and migration of populations.

Join Ken Gronbach for this entertaining memorable presentation and enjoy the ride.

1. Recognize how the market for your product or service is positioned demographically and what
can be done to enhance your success.
2. Learn why the best days for the United States and the Americas in general are ahead of us, not
behind us, because of decades of above replacement level fertility. We had kids!!
3. Understand why China’s economy will be crippled by its ill-fated One Child Only Policy.
4. See clearly why housing and the economy in the United States will spike and not look back for
twenty years.
5. Grasp why The European Union’s future, economically and culturally, is in serious jeopardy
because of anemic fertility and poorly planned immigration.
6. Hear why the continent of Africa will have a population explosion.
7. Get a clear picture of how Generation Y, Generation X and Baby Boomers will dramatically
change future in the United States and the world.
8. Appreciate why Eastern Europe and Russia are in serious demographic jeopardy.

Generation Y will be 100 million strong.
A. Unprecedented influence on consumer spending
B. Go Green or go home
C. Never underestimate social networking
D. Why there is a media mix mystery for Generation Y
E. The secret of snail mail
F. Plumage and the return of fashion

According to the Bureau of Labor Statistics the bloom is off the rose for Boomer spending.
1. Consumption in freefall
2. Where will the remaining Boomer dollars go?
3. What is left of the largest inheritance in the history of the world?

The US Census put the number of immigrants in the US at over forty million in August 2008
1. How do they consume and what are they buying?
2. Branding Latinos with conventional media, especially radio.
3. Rapid assimilation into US culture
4. Career advancement and the American Dream

There are five new housing markets in the US.
1. The shattering of the glass ceiling and the new woman CEO
2. The new very young Generation Y entrepreneur
3. Latino and African American middle management
4. The exodus from the city

There are five generations of consumers in the US. Reaching them is a science.
1. Defining your audience
2. Creating creative that matches your target
3. Picking the correct media
4. The pitfalls of the web

Come explore the common sense, easy to understand, counter-intuitive and
very fascinating realm of demography. Let Ken bring you into his world of
counting people and accurately forecasting future markets. What products or
services will fly or die? What nations are demographically doomed? What
countries and continents are demographically positioned to excel? How will work forces change? Where is my best source of talent? Writing a post pandemic strategic plan? You need this information.

Reviews

“They definitely should, hes great!”

— SHFM

“We couldnt have been more thrilled with both Ken Gronbach and Ryan Estis! They did their homework and it definitely showed. I had several people come up to me afterward and say how impressed they were that both speakers took the time to get to know the issues facing our profession and understand the challenges they are confronting both in their businesses and in their outreach to client families. Our surveys are not in yet, but I know both Ken and Ryan will receive rave reviews!!

— International Cemetery, Cremation and Funeral Association
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