Kevin Paul Scott

A great business must be endearing to be enduring. To create loyal customers who become raving fans, you need an emotional connection. Leaders often lead with logic, but customers and employees make decisions with emotions. In this keynote, Kevin Scott will unpack the four core emotions of your customers, and how to balance emotions and logic in sales and marketing. He will share why emotional connections lead to greater ROI and how to achieve this authentically.

Your audience will leave inspired and equipped to create emotional connections to build enduring relationships with customers and employees, alike.

Inspiration is the oxygen that fuels organizational success. Inspiration is not abstract. It’s not fluffy. It’s not elusive. It’s not unquantifiable. In fact, it’s exactly the opposite. Inspiration is attainable and measurable, and when harnessed within a business, it produces more engaged employees, more loyal customers, and better results. Kevin is giving a version of this keynote speech this week at the NACS Show in Atlanta.

The way we view things changes how we do things. Discover the importance of perspective and how this pivotal principle will unlock and unleash your potential as a leader. In this session, Kevin will help you see things differently for your business, your role, and quite possibly the rest of your life. 

Every choice or “exchange” is a value statement. Exchanges aren’t about choices between good and bad decisions. Those are easy. The most important exchanges are between really good things and even better things. Those are much harder, but they shape our lives in disproportionate ways. In this session, Kevin will share insights into how the most successful leaders make decisions, engage others, and connect with customers and stakeholders.