Renée Mauborgne

Traditional competition-based strategies aren’t enough to sustain high performance. Companies
must tap into the blue ocean of opportunities that will take them beyond competition. That’s what this talk is all about: how to shift perspective, challenge boundaries and inspire people’s confidence so your organization will shift from competing to creating, from cutthroat markets to wide open ones, from red oceans to clear blue ones.
In this talk, Renée Mauborgne lays out a systematic five-step process anyone can use to make the shift. She shares real-life cases of how leaders in diverse industries and sectors moved from red to blue oceans using this process and how you can do it too. You’ll learn what works, what doesn’t, and how to avoid pitfalls along the way so you can succeed on your own blue ocean journey. If you’re ready to seize new growth, inspire confidence and build a compelling future for your company, you need to hear Renée talk about making a Blue Ocean Shift.
You’ll learn first-hand how to:
• MOVE beyond competition and seize new growth opportunities
• GROW through nondisruptive creation
• BUILD people’s confidence to seize new opportunities & change
• SHAPE industry boundaries in your favor

Prospects in most established market spaces—red oceans—are shrinking steadily. Technological
advances have substantially improved industrial productivity, permitting suppliers to produce an
unprecedented array of products and services. The result is that in more and more industries, supply is overtaking demand where companies try to outperform their rivals to grab a greater
share of existing demand.
In this talk, Renée Mauborgne addresses one of the most important issues facing companies,
nonprofits and governments today: how to break out of bloody competition, seize new growth,
and create uncontested market space. She shows you how to shift your perspective to see
opportunities where others only see constraints, and offers practical tools and a proven process
that anyone can apply to create explosive growth.

Disrupt this, disrupt that. Disrupt or die. That has been a popular mantra. But is disruption the only way to create new markets? And is it the best way? Renée Mauborgne says, no. In this talk she talks about why a focus on disruption is limiting and leaves half the opportunities to create new markets and new growth off the table. That other half is what she and her co-author Chan Kim call nondisruptive creation, whereby new markets are created without disrupting an existing one.
Mauborgne shares real-life cases of how leaders in diverse industries and sectors created growth through non-disruptive creation by making a shift from red to blue oceans using the systematic blue ocean shift process.