PODCAST Interview: Robin Koval, Author and Advertising Creator of the AFLAC Duck

September 29, 2010
Posted by Sheldon Senek

Robin Koval has been a driving force in the advertising worldfor over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the Aflac duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency including client services, strategic development, and new business and KTG’s Buzz unit.

Robin is also a best-selling author. Her latest book is titled The Power of Small: Why Little Things Make All the Difference, which she co-authored with Linda Kaplan Thaler. Her previous book, The Power of Nice, debuted on the New York Times and Wall Street Journal bestseller lists.

In this Eagles Talent Podcast episode, host Sheldon Senek talks with Robin Koval about her advertising success, and how being ‘nice’ and thinking ‘small’ can lead to big results.

Special thanks to Slow to Wake for the use of their song ‘Pedestrian’ during this podcast.

Sheldon Senek
Posted by Sheldon Senek
Sheldon Senek is the President of Eagles Talent Speakers Bureau and writes about expert keynote speakers and Motivational Speakers, as well as tips for corporate meeting planners.

Subscribe to our blog

Stay up to date on all the latest news at Eagles Talent

Other Podcasts

Finding Success in Failure | Podcast: EP. 21 – Gabe Zichermann

July 22, 2019
Gabe Zichermann began his career as an entrepreneur at the age of 16, with over three...

Podcast EP. 20 | How to Be Authentic While Growing Your Business

May 20, 2019
For some, the office is an environment that is strictly professional and should include no moments...

Mallory Brown Podcast: EP. 19 | Empathy, Empowerment, and Creating Positive Change Through Storytelling

March 8, 2019
A successful world traveler, global humanitarian, and social entrepreneur, Mallory Brown...

By continuing to browse, you consent to our use of cookies. To know more, please view our Privacy Policy. Hide