Melissa Agnes

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Crisis Management Strategist

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1 Video(s) By This Presenter

Melissa Agnes – Crisis Management Strategist

4 Programs By This Presenter

Building a thriving organization today involves many moving parts, from great products and services to high-powered teams, bulletproof systems, a thriving online presence, and the ability to scale. But one of the issues that’s often neglected is preparing for the cyber attack or the real-world catastrophe that no one hopes for and most would prefer not to think about. In this talk, Melissa Agnes helps her audiences think about and prepare for the unthinkable. Audiences will learn what it means to create a crisis-ready culture from the very beginnings of a start up.

Every CIO knows today that his/her organization is one click away from a hack that could bring the financial integrity of the company down. And every IT team has spent time and money anticipating, preparing, and forestalling such attacks. But at a deeper level, every organization has to be ready to both support and respond to IT warfare with an organization-wide awareness and planning that few organizations understand, much less have accomplished. In this talk, Melissa Agnes reveals to audiences what it takes to prepare the whole organization to shoulder the burden that the IT team currently bears.

Most organizations have plans stashed somewhere on a shelf that address potential organizational crises — the toxic leak, the rogue employee, the terrorist strike. But few organizations have built anticipation of crises into their cultures. In this essential talk, Melissa Agnes shows audiences how to create the baked-in organizational readiness that is essential in an unpredictable world.

One of the unspoken fears of every marketing team is the adequacy of the response to the cyber attack, the toxic leak, the rogue employee or the incident that threatens the integrity of the organization. How does a company come back from a disease outbreak like Chipotle’s, or a systemic failure like VW’s? Too many teams put off thinking about the unthinkable, and the result is ill-preparedness. In this talk, Melissa Agnes helps business teams understand today’s risks and what it takes to prepare the entire organization to respond swiftly and professionally when disaster strikes.


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“Melissa was well prepared, great on her feet, thoughtfully challenging, superbly engaging and displayed a depth of knowledge that gave her high credibility. Additionally, she made the session stimulating and fun. Her thought provoking presentation style spurred exceptional dialogue between the participants that attended our global crisis communications network meeting. Her insight and knowledge of the digital landscape opened our eyes to alternative communications approaches when dealing with a crisis.”

— Jeff Martin, The Dow Chemical Company

“We brought together our legal, PR, communications, digital and staff engagement teams for nearly two days. Melissa guided our topics in such an engaging way driving us to tap what we already knew and to discover what was lacking in our current process and guidelines. This training session brought us together in such an effective way that not one person regretted the commitment we made to learn. Thank you, Melissa, for bringing a complex topic to us in a way that encouraged debate, hands-on experience and helped us make decisions.”

— Jan Walther, YMCA of the USA

“Melissa proved to be highly effective in helping Domtar modernize its crisis management plan in the age of social media. While the fundamentals of good crisis management remain the same, Melissa helped us internalize how social media accelerates the speed and scope of how information is shared and public impressions are formed. As a result, we are better prepared to leverage the benefits of social media in a crisis situation, while avoiding mistakes and minimizing risks. Melissa accomplished this with a critical review of our procedures and plans, a customized exercise that engaged our entire team, and a thoughtful assessment of areas for continued improvement.”

— David B. Struhs, Vice President, Corporate Services

“Melissa’s Crisis Management for Healthcare seminar helped me understand the value of having a plan and preventing potential issues and crises. Thank you for helping us understand where we are and what we have to do next.”

— Sheikha Ibrahim Al Sheibany, Ministry of Health

“Captivating and elucidating”

— Franky Saegerman, NATO

Our crisis management event delivered by Melissa Agnes was our most popular event to date. Thank you to an inspiring guest speaker who gave an award winning presentation in front of more than 50 attendees.”

— IABC Montreal
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