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Rachel Tipograph

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Founder & CEO of MikMak, One of Fast Company's Most Creative People, Former Global Director, Digital and Social Media, GAP

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1 Video(s) By This Presenter

Rachel Tipograph

3 Programs By This Presenter

Amazon, Google, and Facebook have changed the way we live, work, and shop. They are also winning the battle for our data. Why are they after our last clicks, and how do we take back control of our consumer traffic?

In 2011, it was predicted that 80% of online traffic in 2019 would be video content – and here are! With online retail making almost anything just a few clicks away, combining e-commerce and video content was inevitable, and now essential. Learn how Rachel has leveraged social media for online retail to create big gains with consumers globally.

Connecting with a younger demographic has never been more important, yet it’s something legacy brands struggle with. Identity has become the greatest generational shift, and challenger brands are attracting younger customers creating a cult like following. In this presentation, Rachel examines the differences between each generation, and highlights ways that brands can target younger consumers, converting them to loyal brand evangelists.

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Reviews

“It went amazing!!!!! Everyone had amazing things to say. I believe our leadership would even like to have her present next year a manager event.”

— Henkel

“Rachel did a phenomenal job! She was perfect for our audience. Attendees were taking notes feverishly to soak up all of her insight and direction. Thanks for connecting us. We look forward to working with you more in the future.”

— LuLaRoe
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