- She founded MikMak, the first native commerce platform for the social video generation.
- Has been honored for her work in publications like Forbes, Marie Claire, Business Insider, among many others
Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.”
After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation.
Amazon, Google, and Facebook have changed the way we live, work, and shop. They are also winning the battle for our data. Why are they after our last clicks, and how do we take back control of our consumer traffic?
In 2011, it was predicted that 80% of online traffic in 2019 would be video content – and here are! With online retail making almost anything just a few clicks away, combining e-commerce and video content was inevitable, and now essential. Learn how Rachel has leveraged social media for online retail to create big gains with consumers globally.
Connecting with a younger demographic has never been more important, yet it’s something legacy brands struggle with. Identity has become the greatest generational shift, and challenger brands are attracting younger customers creating a cult like following. In this presentation, Rachel examines the differences between each generation, and highlights ways that brands can target younger consumers, converting them to loyal brand evangelists.
“It went amazing!!!!! Everyone had amazing things to say. I believe our leadership would even like to have her present next year a manager event.”
“Rachel did a phenomenal job! She was perfect for our audience. Attendees were taking notes feverishly to soak up all of her insight and direction. Thanks for connecting us. We look forward to working with you more in the future.”