Richard Fenton and Andrea Waltz are the authors of the best-selling book, ‘Go for No!’ and share their message internationally on how to achieve extraordinary personal and professional success by hearing ‘no’ more often! Speaking on stage together, Richard and Andrea teach people in a wide variety of businesses and industries how to reprogram the way they think about the word NO, and to fail their way to success. They show specific ways to apply this approach on a daily basis, creating a mindset that encourages tenacity and persistence, even during tough times. Before launching their company 15 years ago, Richard learned to sell at the country’s largest fleet dealer from a true master; his Dad. Later after moving into Distribution Sales for Disney he discovered his true passion was training and developing others and would serve as Training Director for Hart, Schaffner & Marx and LensCrafters. Andrea originally wanted to work with George Lucas but after getting rejected (she was 8) she went on to build a career in sales and management meeting Richard at LensCrafters where they decided to launch… Courage Crafters Inc.
Their articles have been published in hundreds of online and offline publications including several times in SUCCESS MAGAZINE. They’ve written 4 books but ‘Go for No!‘ is the most popular closing in on 250,000 copies sold. It has been on #1 on Amazon’s ‘Sales & Selling’ Best Seller list and remains in the top 20 after the last two years.
Audiences are thrilled with this unique message and include organizations such as American Express, Mobile Mini, The Pampered Chef (US, Canada & UK), Pep Boys, Express Professionals, Harry & David, Coldwater Creek, Cookie Lee, Ameriplan, Lifetouch, Lightyear Wireless, and many more. Richard and Andrea are married (a “secret” they share with their audience so keep it quiet!) and live downtown Orlando with their Humane Society rescue cat, Courage.
Yes is the Destination, No is How You Get There
In their signature keynote presentation, the authors of the best-selling book Go for No! create a powerful shift, reprogramming the way people deal with failure, rejection, and hearing the word “no.” The results are dramatic and life-changing.
“Andrea & Richard were remarkable speakers. They were able to craft a message for our audience that combined their sales expertise with our audience’s needs. Playing off of Richard’s humor, their focused presentation demonstrated their command of the direct sales model and gave our consultants step-by-step instructions on increasing their sales. Their presentation was not only edge-of-your-seat interesting, but also had a comedic edge that is always helpful in conferences.”
“Thanks for presenting the “Go For No” to our dental sales professionals today. I cannot thank you enough for this great event. The core concepts from “Go For No” provide simple steps to help sales professionals extract successes from their fears. Your presentation and usage of sales statistics & studies that support the information being presented was spot-on.”
“The Go for No message puts a new and positive spin on overcoming objections. The presentation is energetic, fun, and applicable to any organization. As one attendee said, “Go for No was on point and everyone in the room could learn from that!”
“Thank you for an outstanding keynote presentation! Your style, stories and strategies led to many “aha” moments for all our attendees. Thank you for successfully turning what could be a ‘cliche’ into powerful concepts that challenged our thinking and touched our hearts. Again thank you for all the time and energy you put into creating an outstanding presentation.”
“Thank you and once again congratulations on the outstanding presentation you gave to our managers and sales staff at our recent sales meeting… it was clear you and your message was a hit! As an example, here are just a few of the many positive responses we received… ‘This was my favorite session – hearing no is no longer a bad thing in my mind’… ‘Richard & Andrea are great speakers. They really know how to get their point across in a very common sense approach’… Thank you again for a great presentation and helping to make our annual sales meeting a huge success.”
“Just wanted to thank you again for the high impact training you delivered to my sales team. The entire group has truly been changed by your message and I would say that we have never gotten such positive feedback about any speaker before.”
“Richard and Andrea spoke to our group of 4000 distributors and took them from a place of disliking and fearing rejection, to feeling excited to grow their business. There are no other speakers that capture this concept and alleviate fear of rejection like Richard and Andrea. Their presentation on stage together is a well–choreographed performance of stories and concepts that had our people talking for weeks afterwards. Better yet, we are seeing fantastic business results. I would not hesitate to recommend them!”
“Our top leaders are still buzzing three months following Andrea and Richard presenting a Go for No! segment at our annual leadership retreat. The concepts our team learned has created a paradigm shift where prospecting is no longer a dreaded, daunting task, but a vibrant and exciting opportunity for growth. We saw a serious uptick in our Contact & Invite process, and the first month following the retreat experienced the largest Associate recruiting month in our three-year history. Well done!”
“At our New Year launch sales conference we had probably our best guest speakers yet. The authors of the book Go For No! I’d recommend this to any business that has distributors who have to deal with daily rejection. The book has a very simple story, can be read in less than 2 hours and is simple for your team to put to practice.”
“Of all the great training Go for No provided, the key takeaway for our Field was making the mindset shift that hearing a “no” isn’t such a bad thing after all. By setting their goal to get in front of people and ‘go for no’ many of our Field were able to push themselves outside of their comfort zones and were surprised by the amount of times they got a “yes!”
